A recent study, “Planning and Social Media: A Case Study of Public Transit and the Stigma on Twitter,” which analyzed an estimated 64,000 tweets about public transit agencies, police departments, parks and airlines, found that Twitter has been less than favorable to public transportation systems.
Users have not been kind to public transit, a recent USC study shows.The nation’s top agencies earn more ire on the social media site than airlines and evoke as much disdain as police departments. Many systems had more angst directed at them in 140 characters than did the Internal Revenue Service.
I’ve been enjoying danah boyd’s book titled It’s Complicated: The Social Lives of Networked Teens. She is a researcher from Microsoft, New York University and Harvard who toured the country for the past several years interviewing teens about why they seem so addicted to social media and whether they are destroying their brains and their lives in the process. Her findings are basically that the kids are alright and it’s probably the parents who are crazy.
Super fans, transit geeks, bus nerds — whatever you want to call them — find Champaign-Urbana Mass Transit District on social media platforms. This pool of repeat socializers is handy for projects such as the transit system’s recent website redesign and recruiting riders to help assess the performance of the CAD/AVL system after an equipment upgrade.
@SEPTA_Social’s major advantage as a customer service tool is that agents can use it to talk to many people at once, as opposed to phone calls and emails which can only help one customer at a time.
METRO Magazine’s Facebook and Twitter pages will feature the latest news from North America's Biggest Bus Show from Sept. 10 through 11. Post photos and updates on Facebook and Twitter using #BusCon13 so others can keep up with the latest happenings, too.
Bus and rail service information will move off of agency's main Twitter account into two separate feeds with service information from Metro's operations control centers via the MetroAlerts system.
CLEMSONLiVE, the university’s activities service, partnered with its transit system to give students a chance to win money and prizes. Students follow CLEMSONLiVE on Twitter to find out when they can win money and learn about upcoming events and Tiger Transit.
In addition to hiring a full-time social media specialist, the agency has been able to respond to many individual customers using social media and found it can discover problems in real time from their customers.
Utilizes the new Facebook Timeline interface to share photos and ideas for places future charter bus passengers can explore on their travels. On Twitter, Monsey Tours interacts with over 470 followers by asking questions like, “What type of music do you like to listen to on long trips?” and sharing ideas for making road trips more fun.
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