The national focus in transit safety has increased, particularly in the wake of several high-profile train collisions on rail transit systems over the last decade. But, it is important to remember that 71% of transit-related fatalities in 2012 were pedestrians, trespassers or occupants of cars that collided with transit vehicles.
The See Tracks? Think Train! campaign highlights common risks drivers and pedestrians take each day, such as trying to beat a train at a grade crossing and walking on railroad tracks through bilingual television, radio, print and billboard advertisements.
The campaign highlights common risks drivers and pedestrians take each day, such as trying to beat a train at a grade crossing and walking on railroad tracks through bilingual television, radio, print and billboard advertisements.
A series of videos, contests and social media messaging encourages riders to “Be a Safety Hero!” by watching four short bus safety videos and taking a quiz. Their responses are entered into a drawing that randomly awards one 30-day bus pass each week through Jan. 31.
Innovative projects will teach riders, drivers and pedestrians around the country some valuable lessons on interacting safely with transit tracks.
The television safety campaign, targeting 18 to 34 year olds and Hispanic viewers, is aimed at preventing vehicle-train tragedies in the Chicago area, where crossing incidents increased in 2010.
The focus was on violators running red lights, making illegal left turns and pedestrian jaywalking. While there has been a steady decline in train versus vehicle accidents on the Metro Blue Line, the level of pedestrian accidents has remained stagnant.
Secretary LaHood created the Safety Council to serve that broad-based safety leadership role and help break down organizational stovepipes, enabling an even stronger safety culture.
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