Motorcoach Council allocated $75,000 of its charitable contributions received toward a program to purchase one “Get Motorcoachified” bus wrap graphic for each of their 80-plus Founding Partners, in an effort to kick start their campaign.
A founding member of the council, the company established a voluntary, opt-in program for customers to contribute one-half of one percent of their MCI Service Parts purchases.
The marketing initiative — 'Get Motorcoachified' — is designed to promote public awareness about the availability, selection, usage and benefits of motorcoach transportation
Company will offer an Opt-In Service Parts Program that provides operators the option of contributing a percentage of their net parts purchase to the Motorcoach Council.
The "Get Motorcoachified" campaign's vibrant color palette, iconic graphics and catchy slogans were designed to amuse, educate, and intrigue while building consumer familiarity with the term "motorcoach," as they make an impact on the road, according to the Council.
The Council chose to utilize motorcoaches to officially kick off the new promotion and boast their competitive edge over planes, trains and personal autos, a cost effective strategy that embodies the grass-roots spirit of the campaign. The campaign's highly scalable, flexible, and fluid approach affords coach operators the ability to retain their own branding and identity while participating in the campaign.
TMCA challenges all state, regional and national associations to match tax-deductible donation.
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