The auction benefited the Motorcoach Marketing Council, with proceeds supporting the image and future of motorcoach travel in North America via Council’s GoMotorcoach campaign available to operators.
Some “best practices” that every company should implement include “engineering an experience” for customers, using email marketing data, developing a responsive website and investing in a social media presence.
Events included a VanHool CX35 that was sold to John Benjamin of Northfields Lines from Eagan, Minn., and a silent auction.
Christian Riddell has been the spokesman for the council during the previous two years and has been instrumental in the development of the council's products, services and trainings.
The social media library has three of the campaigns available for users to cut and paste into their own social media platforms.
In the process of a rebrand from the Motorcoach Marketing Council, the group is developing tools and training to help operators develop their own programs to grow and expand the services they provide in the communities they serve.
The Smart Move campaign is endorsed by 86 committed partners around the world. The Motorcoach Marketing Council will disseminate and share Smart Move campaign and marketing materials, fact sheets, videos and best practices with its motorcoach operators and campaign supporters to strengthen the Smart Move outreach to politicians, media, and the general public.
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