CAT Selects Via as TransitTech Provider for New On-Demand Service

Charlottesville Area Transit (CAT) announced Via as the TransitTech software and operations provider for its new low-emission microtransit pilot program launching in Albemarle County this fall.

The service, tentatively called “MicroCAT,” will provide app-based, on-demand rides by using technology to expand access to sustainable transportation.

The service will function as an extension of CAT’s existing fixed-route bus lines and will provide coverage in Pantops and along Route 29 North.

"We are pleased to have identified the perfect partner for our microtransit service. Via brings a wealth of experience and expertise, aligning perfectly with our vision for enhanced transit services," said Garland Williams, director of Transit at CAT. "Microtransit will pave the way for a more connected and accessible transportation network. We look forward to working closely with Via to ensure a seamless implementation and a successful launch this fall."

How Microtransit Works

Microtransit is a solution designed to expand transportation access in so-called “transit deserts” – or areas where buses cannot easily reach.

Riders can book a trip through an app or by calling a phone number, and Via’s algorithms will match riders headed in the same direction into shared vehicles.

The fleet will consist of hybrid-electric vehicles, and wheelchair-accessible vehicles are available upon request.

The upcoming launch of CAT’s microtransit service aligns with similar transit initiatives throughout the commonwealth and across the country.

Via’s software powers programs in Alexandria, Williamsburg, Gloucester, Wise County, Richmond County, Roanoke County, and Hampton Roads.

The service will be made possible through a $1.5 million Virginia Department of Rail and Public Transportation grant to Charlottesville Area Transit and a match of $388,000 from Albemarle County.