Bus

Cleveland RTA launches ridership campaign on Facebook

Posted on September 30, 2010

The Greater Cleveland Regional Transit Authority (RTA) hopes to expand its reach — and gain new riders by helping people get connected to Cleveland — with a new Facebook page and contests every week..

 

With more than 500 million active Facebook users worldwide, adding an RTA page is a step to reach more people who typically may not use RTA services to take another look at public transportation.

 

“Cleveland offers so many attractions and fun things for everyone,” says Joe Calabrese, RTA CEO and General Manager. “And RTA is at the center of all. We connect people to the places they need to go, and want to go. Facebook is fun, so it is the ideal way to help everyone — riders and non-riders alike — to get connected to our city.”

 

Currently, riders can visit http://www.facebook.com/riderta and enter a sweepstakes to win an iPad.

 

“Even if you are not a rider, you’ll find fun things to do on our Facebook page,” Calabrese says. “There’s info on sports, restaurants, Cleveland groups and other attractions, as well as details on how to use RTA to reach those spots.”

View comments or post a comment on this story. (0 Comments)

More News

Allison,Cummins hybrid-electric system recieves CARB certification

Allows sales of model year 2015 Allison H 40/50 EP™ hybrid propulsion system paired with the Cummins ISB6.7 and ISL9 diesel-electric hybrid engines for transit buses and coaches.

N.Y. MTA expands courtesy ads to bus system

The campaign is similar to the one developed for subways, with the focus on reminding passengers that avoiding certain behaviors can ensure a faster and more pleasant ride for everyone. Reminders include step aside to let others off first; remove your backpack; and don’t clip your nails on the bus.

Bridj to launch D.C. service

While Founder Matt George is interested in connecting Capitol Hill, K Street and Dupont Circle, it’s not yet clear if those will be the neighborhoods Bridj starts with. The start-up is encouraging interested customers to request specific routes on its website

New Flyer wins N.Y. CNG bus contract

The contract for 110 XN40 buses contains a firm order for 52 buses with options for an additional 58 buses and is valued at approximately $53 million dollars.

CCW to provide Iowa with rebuilt artics

Des Moines Area Regional Transit's 60-foot low floor articulated buses will replace high-floor buses and include newly installed ramps, remanufactured power trains, transmissions, engines and brakes. It will also be equipped with two ADA compliant wheelchair lifts.

See More News

Post a Comment

Post Comment

Comments (0)

Please sign in or register to .    Close