Bus

OCTA honored for text messaging program

Posted on November 18, 2010

A text messaging program by California’s Orange County Transportation Authority (OCTA) that helped save tens of thousands of dollars earned one of the nation’s top marketing honors Wednesday from the Mobile Marketing Association (MMA).

 

Powered by interactive marketing solutions provider ExactTarget, the public transportation agency earned the honor for its Text4Next program, an interactive campaign that has reduced operating costs by giving passengers the ability to request bus schedule information via text messaging rather than calling the agency’s customer support center.

 

“We were facing a serious revenue shortfall due to the recent economic downturn, and we needed a way to help reduce costs,” said Stella Lin, marketing manager for OCTA. “Sending schedule information via text is a great way for OCTA to provide passengers with the most up-to-date information, in a very cost-effective way.”

 

The award-winning Text4Next allows passengers to text a bus stop number and route number to “OCTAGO” to receive arrival times of the next three buses for that stop, giving customers the added flexibility to confirm bus schedules on the go. The program has reduced incoming customer calls to the agency’s call center (CIC) by more than 40 percent, which is a great savings for OCTA with SMS costing 10 cents per message versus a passenger calling the CIC at $2 per call, Lin said.

 

The news of OCTA’s award-winning mobile efforts comes less than two months after ExactTarget unveiled its enhanced ExactTarget MobileTM application in London. The new application provides marketers an easy-to-use application to build, launch, manage and analyze mobile marketing programs ranging from SMS alerts and promotional messages to mobile couponing and text-to-win campaigns.

 

 

View comments or post a comment on this story. (0 Comments)

More News

Maine's Greater Portland Transit adds pass for high school students

The Transit Pass allows free and unlimited use of METRO bus routes during the academic school year, including weekends and break periods.

San Francisco introduces interactive, online performance dashboards

The site contains results from 13 key areas, including the percentage of on-time performance, mode share, crime stats, the agency’s carbon footprint, collision data and other information aligned with the SFMTA’s strategic plan.

ABC founder, industry icon Clancy Cornell passes

The founder of ABC Companies, Clancy grew a small transport service — Faribault Bus Service — into an industry force leaving an indelible list of accomplishments and memories in his path.

Chicago to buy 125 new buses per Mayor's 'modernization' plan

The new bus order is part of a contract CTA awarded to Nova Bus in January 2013. The new buses will replace the oldest vehicles in the fleet – the Nova 6400-series buses, which were purchased between 2000-2002.

Allied Specialty Vehicles names Furman to VP sales post for ASV Bus

Shawn Furman has been named southeast regional VP of sales for ASV Bus. Furman will represent ASV’s commercial, transit and school bus brands and report to John Walsh, vice president of sales and marketing for ASV Bus.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close