N.Y. MTA allowing ads on MetroCards

Posted on July 19, 2012

New York's Metropolitan Transportation Authority (MTA) announced it is relaunching its program that allows advertisers to buy space on MetroCards. To make the program more attractive, the MTA is opening up space on the fronts of the iconic cards for the first time and is reducing advertising rates.
Advertisers can now put their ads on the backs of MetroCards for just 18ȼ to 51ȼ per card, depending on the quantity of cards purchased. That works out to just $25,500 to $450,000. Advertising on the fronts of MetroCards would be offered at a premium.
“Millions of New Yorkers carry MetroCards with them everywhere they go, and use them multiple times a day,” said MTA Chairman Joseph J. Lhota. “For those with a message and a desire to reach millions of people in a novel, attention-getting way, there is no better way to advertise.”
This effort is the latest in a series of initiatives undertaken by the MTA to ensure it is receiving the maximum value it can from selling advertising space. Other efforts include expanding advertising to the exteriors of trains, full interior and exterior subway train advertising wraps, digital advertisements inside the subway system, digital moving images on subway station sidewalk entrances and more.
Ads on MetroCards that include an MTA or New York City Transit message will receive a discount of 20% on most rates.
The front of the MetroCard has remained virtually unaltered since the introduction of what was then known as MetroCard Gold on July 4, 1997. Advertising on the backs of MetroCards was first introduced in 1995. Ads on the backs or fronts of MetroCards can be printed in full-color.

View comments or post a comment on this story. (0 Comments)

More News

Fla.'s JTA sets launch date for new BRT service

The 9.4 mile Green Line on the North Corridor will feature direct, high-frequency service; 18 branded stations; complimentary Wi-Fi, a Park-n-Ride lot, and real-time bus arrival information.

Canadian bus service to block Internet streaming

Some customers have reported slow internet service, while others couldn't connect at al, due to Internet streaming issues.

Nova Bus names new east coast regional sales manager

Prior to joinging Nova, John Manzi served as eastern regional transit sales manager for a major transmission manufacturer.

Shuttle, circulator routes drawing thousands of riders in Miami

These services carried more than eight million passengers last year in 27 municipalities and are praised by riders and public officials alike as successful transit programs.

Calif.'s VVTA unveils Google trip planner update, web app

VVTA staff coordinated with the county and cities to maintain route and stop accuracy throughout the release cycle. Meeting the needs of the many departments at each agency added to the complexity of the project.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close