Bus

MARTA begins website ad pilot project

Posted on March 14, 2013

The Metropolitan Atlanta Rapid Transit Authority (MARTA) launched a 12-month advertising pilot program on its website to explore a new source of revenue for the transit system.

The pilot is estimated to generate around $1,000 to $5,000 per month for MARTA at no cost to the authority.

“The website advertising pilot project provides a great opportunity for us to tap into a new revenue stream,” said MARTA GM/CEO Keith T. Parker. “This program is just one of the many ways we are working to develop a more sustainable business model for MARTA and plan for the future of transit in this region.”

MARTA has partnered with Municipal Media to run rotating advertisements at the top and bottom of the webpage and is exploring additional opportunities with other vendors in order to maximize its earnings.

RELATED ARTICLE:: Check out how "Transit Systems Get Creative to Generate Revenue."

View comments or post a comment on this story. (0 Comments)

More News

Boston bus driver accused of assaulting snowball thrower

The driver is being charged with assault and battery by means of a dangerous weapon. He was on duty during the Tuesday night incident in Lynn’s Central Square, but an MBTA spokesman did not specify if he was driving the bus at the time

Detroit bus driver falls asleep at wheel, crashes into 8 vehicles

The driver was charged with a misdemeanor traffic violation on Wednesday and could face 93 days in jail.

Maine school district likely to have students use public transit

Starting this fall, the roughly 2,000 students at Portland's three high schools will receive a Metro pass.

Allison,Cummins hybrid-electric system recieves CARB certification

Allows sales of model year 2015 Allison H 40/50 EP™ hybrid propulsion system paired with the Cummins ISB6.7 and ISL9 diesel-electric hybrid engines for transit buses and coaches.

N.Y. MTA expands courtesy ads to bus system

The campaign is similar to the one developed for subways, with the focus on reminding passengers that avoiding certain behaviors can ensure a faster and more pleasant ride for everyone. Reminders include step aside to let others off first; remove your backpack; and don’t clip your nails on the bus.

See More News

Post a Comment

Post Comment

Comments (0)

Please sign in or register to .    Close