Bus

N.Y. transit plans nearly $1M rebranding campaign

Posted on March 6, 2014

ROCHESTER, N.Y. — The Democrat & Chronicle reported that the Rochester-Genesee Regional Transportation Authority (RGRTA) is hoping to increase ridership by creating a rebranding campaign that will include new uniforms, the logo displayed on its buses and names for some bus lines.

The transit system board of directors approved $370,000 for research and surveys for the campaign last year, and staff members plan to ask the board for another $604,000 to roll out the changes later this year. The transit system also plans to redesign bus routes and open a new transit center.  

Maryalice Keller, chief brand and people officer for RGRTA, told the paper that the agency wants to challenge the perception that buses are only for people who have no other choice, and that its customer base is growing more diverse. For the full story, click here.

RELATED: "U. of Wyoming rebrands transit system"

View comments or post a comment on this story. (0 Comments)

More News

MV Transportation wins contract to operate Calif. bus services

Will maintain the City of Santa Clarita's fleet of over 100 vehicles, providing transportation for three million passengers, annually.

Maryland adding 70 New Flyer clean-diesel buses

Each bus is equipped numerous safety features including security cameras, an audible safe turn alert system, and curbside and street-side turn aid lights, as well as a factory-installed driver’s barrier to increase bus operator safety.

BYD to deliver first electric buses to Montreal and Longueuil, Canada

Order puts Société de transport de Montréal and the Réseau de transport de Longueuil ahead of new carbon pollution regulations.

WMATA awards new Va. bus facility contract to Transdev

The move is expected to control cost growth while delivering quality service and preserving current employees’ jobs.

Amazon investing $1.5M to boost Seattle bus frequencies

The investment seeks to help add 22 more weekday bus trips for a period of two years on some of the city's busiest routes, which is the equivalent of adding 1,700 more riders.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation