Bus

N.Y. transit plans nearly $1M rebranding campaign

Posted on March 6, 2014

ROCHESTER, N.Y. — The Democrat & Chronicle reported that the Rochester-Genesee Regional Transportation Authority (RGRTA) is hoping to increase ridership by creating a rebranding campaign that will include new uniforms, the logo displayed on its buses and names for some bus lines.

The transit system board of directors approved $370,000 for research and surveys for the campaign last year, and staff members plan to ask the board for another $604,000 to roll out the changes later this year. The transit system also plans to redesign bus routes and open a new transit center.  

Maryalice Keller, chief brand and people officer for RGRTA, told the paper that the agency wants to challenge the perception that buses are only for people who have no other choice, and that its customer base is growing more diverse. For the full story, click here.

RELATED: "U. of Wyoming rebrands transit system"

View comments or post a comment on this story. (0 Comments)

More News

Grande West receives orders for 9 Vicinity buses

Current total firm orders for 2017 and the first half of 2018 Vicinity deliveries are for 276 buses valued at over $74 million.

Gillig moves into upgraded HQ in Livermore, Calif.

The 127-year-old business, which operated out of Hayward for more than 80 years, will celebrate its grand opening on June 1.

Alexander Dennis begins Switzerland double-decker bus deliveries

The vehicles ordered for Eastern Switzerland are based on the company's Enviro500 standard model, but the company has adapted them to PostBus’s needs and Swiss regulations.

MCI delivers Commuter Coaches, J4500s to Texas, Canada

The first five Woodlands Township MCI Commuter Coaches were delivered in December of 2015, followed by 10 more coaches in March 2016, while Banff's Brewster Travel Canada has added 20 J4500s in 2016 and 2017.

ARBOC produces Spirit of Liberty buses for Fla. agency

Martin County intends to use these buses on their Commuter Service to Palm Beach County.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close