Bus

Oklahoma City transit changing name, increasing service

Posted on April 15, 2014

Oklahoma City’s public transportation system, which has been in existence since 1966, will be launching major system improvements on April 28 and formally transition to a new name.

METRO Transit will be known as EMBARK. The new identity will represent all services — bus transit, parking and ferry. Later this spring, the transit division, currently known as METRO Transit, will launch system-wide service enhancements including new schedules and route alignments.

“The changes we are making to the public transportation system in Oklahoma City are really transformational, and the new identity illustrates the journey we as a community are undertaking together,” said Jason Ferbrache, director, public transportation and parking.

The system-wide route changes focus on increasing the frequency of the bus routes, reducing passenger wait and travel time, and realigning routes for optimal connectivity and to better match demand.

Additional improvements currently underway include new bus stop signage and technology updates that will provide real-time information on the location of buses, a new website and a user-friendly trip planner.

Even more enhancements will roll out this summer including Wi-Fi aboard all buses, enhanced route information at bus stops and the start of installing more than 31 new ADA accessible bus shelters.

The route changes are the result of a series of public meetings and a study conducted by an international transit research firm hired by the City of Oklahoma City to review and make recommendations for improving the current public transit system.

“Faster service is the first step to building a better system,” said Ferbrache. “These system changes lay the groundwork for building a better, stronger system that can one day support major improvements such as extended hours and Sunday service.”

On most routes, buses will arrive every 30 minutes. There will now only be six local bus routes with wait times in excess of 30 minutes. The changes also establish a mini “transit hub” in west Oklahoma City for improved connectivity and create a new south crosstown route to serve a growing South 29th Street corridor.

The agency began assessing the need for a potential name change in 2009. Formal research confirmed that awareness of the name and services provided by METRO Transit was low. Forty-five percent of those surveyed did not know the name.

View comments or post a comment on this story. (1 Comment)

More News

AVTA to become nation's first 100% electric bus fleet

BYD Motors will build and deliver a variety of all-electric bus models including a 40-foot low-floor transit bus, a 60-foot low-floor articulated bus, and a 45-foot commuter coach.

Bridj, KCATA, Ford partner for urban mobility pilot project

The transformative program is the first U.S. public-private partnership that brings together a major U.S. transit agency, an automaker and an urban technology company with the aim of enhancing Kansas City’s existing mass transit system by providing greater access and mobility to residents.

L.A. Metro opens new 'green' bus facility

Division 13 will serve as a bus maintenance, operations and service facility with a multi-level parking garage that accommodates 200 CNG buses, fueling equipment, transportation offices and support areas.

Starcraft Bus named Ford's top volume pool account for 10th year

The company has purchased and sold more Ford E-Series chassis than any other bus manufacturer in North America since 2006.

Cummins announces new 'SmartEfficiency' initiative

The product improvement plan focuses on improved fuel efficiency, lower total cost of ownership and improved uptime.

See More News

Post a Comment

Post Comment

Comments (1)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close