Bus

Champion Bus updates website, logo

Posted on June 19, 2014

Champion Bus Inc., manufacturer of small- to mid-size and custom commercial buses, launched its new website, featuring a new corporate brand identity.

The new website provides a more compelling and user-friendly experience that allows visitors to access updated product information faster and also connect with the company through its various social media channels. A new logo featuring a fresh color scheme has been designed to communicate the company’s dedication to product innovation, quality and safety.

“Our bus designs are constantly evolving as we continue to introduce models with new features and options consistent with our strong commitment to building the safest and highest quality products in the industry," John Resnik, president, said. "Since our brand identity and website need to communicate this commitment, we felt it was necessary to update our logo and brand colors and also redesign the website, which is our storefront to the world. We are very proud of our new look.”

The new logo is a more modern design that retains legacy elements from the most recent version, such as a laurel wreath and the color blue, which have brand equity with the company’s vast dealer network and its loyal customers.

The new logo also incorporates fresh elements such as a shield to represent the company’s dedication to safety and a star to communicate its commitment to American craftsmanship and quality. The custom font designed for the Champion Bus trademark retains the legacy color blue but in a darker shade.

Resnik added that the company’s website will mirror its product development strategy with new interactive features and rich content to be introduced in the future.

View comments or post a comment on this story. (0 Comments)

More News

CHK America completes first tier of GRTC bus stop signage improvements

Tier One modernizes 300 stops along two of GRTC’s busiest routes with each stop receiving upgrades that include new flags with clearly visible route and bus stop numbers as well as eye-level, easy-to-use printed schedule and map information.

Transit management expert to inspire at BusCon 2015 keynote address

The keynote address, “Driving Excellence” will be delivered on Tuesday, Sept. 29, at 11 a.m. by Mark Aesch, CEO of TransPro, a management consultancy that guides transit systems.

Port Authority to realign gates at NYC bus terminal

The changes are aimed at improving bus operations and reducing congestion in the terminal that can stretch back out into the inbound Lincoln Tunnel and beyond.

Mich. BRT plan on track, set for possible 2018 launch

The 8.3-mile route, with a proposed 27 stops, would replace the Capital Area Transportation Authority’s current Route 1 from downtown Lansing to the Meridian Mall. Results from the plan’s environmental assessment study are expected to be shared at a public hearing this fall.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close