Bus

Champion Bus updates website, logo

Posted on June 19, 2014

Champion Bus Inc., manufacturer of small- to mid-size and custom commercial buses, launched its new website, featuring a new corporate brand identity.

The new website provides a more compelling and user-friendly experience that allows visitors to access updated product information faster and also connect with the company through its various social media channels. A new logo featuring a fresh color scheme has been designed to communicate the company’s dedication to product innovation, quality and safety.

“Our bus designs are constantly evolving as we continue to introduce models with new features and options consistent with our strong commitment to building the safest and highest quality products in the industry," John Resnik, president, said. "Since our brand identity and website need to communicate this commitment, we felt it was necessary to update our logo and brand colors and also redesign the website, which is our storefront to the world. We are very proud of our new look.”

The new logo is a more modern design that retains legacy elements from the most recent version, such as a laurel wreath and the color blue, which have brand equity with the company’s vast dealer network and its loyal customers.

The new logo also incorporates fresh elements such as a shield to represent the company’s dedication to safety and a star to communicate its commitment to American craftsmanship and quality. The custom font designed for the Champion Bus trademark retains the legacy color blue but in a darker shade.

Resnik added that the company’s website will mirror its product development strategy with new interactive features and rich content to be introduced in the future.

View comments or post a comment on this story. (0 Comments)

More News

First Transit awarded Philadelphia American Airlines shuttle ops contract

The company will transport passengers on the ramp side of the airport between all terminals serving the airline. The contract also includes preventative maintenance.

REV Bus Group partners with Schetky NW Bus Sales for spring events

Will present Champion Bus unit at Schetky booth at the Argentum Senior Living Executive Conference and Tradeshow (formerly ALFA) in Denver May 9 to 12.

XL Hybrids introduces cloud-based fleet analytics system

XL Link is currently measuring key performance indicators in vehicles equipped with XL3® Hybrid Electric Drive Systems for major fleets, such as the City of Boston, Yale University, AmeriPride Services and Montgomery County, Md., to name a few.

Truck plows into Las Vegas transit bus, injures 15

One truck passenger, a woman who wasn’t wearing a seat belt, is in critical condition with life-threatening injuries, while the driver and the other occupants of the truck were also hospitalized with nonlife-threatening injuries, including broken legs. Ten bus passengers also were sent to hospitals, but their injuries were minor or nonlife-threatening.

Haldex launches Midland value line brand in North America

Midland products today include actuators, air tanks, air coils and air tubes as well as electrical coils, clutch, fittings, glad-hands and water pumps.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close