Champion Bus Inc., manufacturer of small- to mid-size and custom commercial buses, launched its new website, featuring a new corporate brand identity.
The new website provides a more compelling and user-friendly experience that allows visitors to access updated product information faster and also connect with the company through its various social media channels. A new logo featuring a fresh color scheme has been designed to communicate the company’s dedication to product innovation, quality and safety.
“Our bus designs are constantly evolving as we continue to introduce models with new features and options consistent with our strong commitment to building the safest and highest quality products in the industry," John Resnik, president, said. "Since our brand identity and website need to communicate this commitment, we felt it was necessary to update our logo and brand colors and also redesign the website, which is our storefront to the world. We are very proud of our new look.”
The new logo is a more modern design that retains legacy elements from the most recent version, such as a laurel wreath and the color blue, which have brand equity with the company’s vast dealer network and its loyal customers.
The new logo also incorporates fresh elements such as a shield to represent the company’s dedication to safety and a star to communicate its commitment to American craftsmanship and quality. The custom font designed for the Champion Bus trademark retains the legacy color blue but in a darker shade.
Resnik added that the company’s website will mirror its product development strategy with new interactive features and rich content to be introduced in the future.