Bus

Champion Bus updates website, logo

Posted on June 19, 2014

Champion Bus Inc., manufacturer of small- to mid-size and custom commercial buses, launched its new website, featuring a new corporate brand identity.

The new website provides a more compelling and user-friendly experience that allows visitors to access updated product information faster and also connect with the company through its various social media channels. A new logo featuring a fresh color scheme has been designed to communicate the company’s dedication to product innovation, quality and safety.

“Our bus designs are constantly evolving as we continue to introduce models with new features and options consistent with our strong commitment to building the safest and highest quality products in the industry," John Resnik, president, said. "Since our brand identity and website need to communicate this commitment, we felt it was necessary to update our logo and brand colors and also redesign the website, which is our storefront to the world. We are very proud of our new look.”

The new logo is a more modern design that retains legacy elements from the most recent version, such as a laurel wreath and the color blue, which have brand equity with the company’s vast dealer network and its loyal customers.

The new logo also incorporates fresh elements such as a shield to represent the company’s dedication to safety and a star to communicate its commitment to American craftsmanship and quality. The custom font designed for the Champion Bus trademark retains the legacy color blue but in a darker shade.

Resnik added that the company’s website will mirror its product development strategy with new interactive features and rich content to be introduced in the future.

View comments or post a comment on this story. (0 Comments)

More News

BC Transit piloting video cameras on buses

Up to six cameras will be installed on each bus. There is no live monitoring of the video which will only be removed and viewed by authorized security staff following a reported incident. Only video required for security purposes will be retained, all other video will be erased.

Calif. agencies approve merger

Pending adoption by its member entities, the merger between Victor Valley Transit Authority and Barstow Area Transit is slated to take effect July 1, 2015.

MCI Stands Up for Transportation in Pembina, Chicago and Louisville

Officials at MCI’s Pembina plant included Rep. Kevin Cramer, R-N.D.; North Dakota Commerce Department Commissioner Alan Anderson; Gail Hand, northeastern director for Sen Heidi Heitkamp, D-N.D.; Tom Brusegaard, regional director for Sen. John Hoeven, R-N.D;  Pembina County Commissioner Hetty Walker; and Cavalier, N.D. Mayor Ken Briese.

Uber adds rickshaws to service in India

Drivers are told to say ‘namaste,’ a common Indian greeting, and are encouraged to use their meters. Uber pays its drivers an additional 40 rupees, or just over 60 cents, per ride on top of the fare.

2,627 complaints lodged on Fla.'s HART bus system

The unedited complaints represent only one side of the story and often are fired off by people who are upset. HART says its own GPS and video technology shows many are plain wrong. The agency relies upon the list to target areas of customer service that are in need of improvement.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close