Bus

Champion Bus updates website, logo

Posted on June 19, 2014

Champion Bus Inc., manufacturer of small- to mid-size and custom commercial buses, launched its new website, featuring a new corporate brand identity.

The new website provides a more compelling and user-friendly experience that allows visitors to access updated product information faster and also connect with the company through its various social media channels. A new logo featuring a fresh color scheme has been designed to communicate the company’s dedication to product innovation, quality and safety.

“Our bus designs are constantly evolving as we continue to introduce models with new features and options consistent with our strong commitment to building the safest and highest quality products in the industry," John Resnik, president, said. "Since our brand identity and website need to communicate this commitment, we felt it was necessary to update our logo and brand colors and also redesign the website, which is our storefront to the world. We are very proud of our new look.”

The new logo is a more modern design that retains legacy elements from the most recent version, such as a laurel wreath and the color blue, which have brand equity with the company’s vast dealer network and its loyal customers.

The new logo also incorporates fresh elements such as a shield to represent the company’s dedication to safety and a star to communicate its commitment to American craftsmanship and quality. The custom font designed for the Champion Bus trademark retains the legacy color blue but in a darker shade.

Resnik added that the company’s website will mirror its product development strategy with new interactive features and rich content to be introduced in the future.

View comments or post a comment on this story. (0 Comments)

More News

Maine's Greater Portland Transit adds pass for high school students

The Transit Pass allows free and unlimited use of METRO bus routes during the academic school year, including weekends and break periods.

San Francisco introduces interactive, online performance dashboards

The site contains results from 13 key areas, including the percentage of on-time performance, mode share, crime stats, the agency’s carbon footprint, collision data and other information aligned with the SFMTA’s strategic plan.

ABC founder, industry icon Clancy Cornell passes

The founder of ABC Companies, Clancy grew a small transport service — Faribault Bus Service — into an industry force leaving an indelible list of accomplishments and memories in his path.

Chicago to buy 125 new buses per Mayor's 'modernization' plan

The new bus order is part of a contract CTA awarded to Nova Bus in January 2013. The new buses will replace the oldest vehicles in the fleet – the Nova 6400-series buses, which were purchased between 2000-2002.

Allied Specialty Vehicles names Furman to VP sales post for ASV Bus

Shawn Furman has been named southeast regional VP of sales for ASV Bus. Furman will represent ASV’s commercial, transit and school bus brands and report to John Walsh, vice president of sales and marketing for ASV Bus.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close