Management & Operations

Operation Lifesaver Bus Wrap Promotes Rail Safety

Posted on February 23, 2000

The Jacksonville (Fla.) Transportation Authority and Florida Operation Lifesaver teamed up to promote safety at railway grade crossings by wrapping a bus with FOL's safety message. The "Look, Listen and Live" message was placed on one of JTA's buses in January, where it will stay for at least 18 months. The wrap was created to raise the public's awareness about the dangers of disregarding laws at highway-rail intersections and railroad tracks. "It delivers a safety message in a somewhat unique way," said Marci Larson, manager of communication and marketing at JTA. JTA is the first transit agency to have such a bus wrap, but Larson said she hopes other transit agencies agree to a similar partnership. "I can see it catching on like wildfire," said Anne Brewer, state coordinator for FOL. "It's easy to do and is a great rolling billboard." The production cost for the wrap itself was $9,000 and the bus was provided to FOL by JTA at no cost. Gateway Outdoor Advertising and the Florida Department of Transportation were also involved in the project. Brewer said the bus has generated more discussions about safety, even by passengers on the bus. Both Brewer and Larson agree that discussion and education is important when it comes to rail safety. "People need to learn that the train can't stop quickly, but the motorist can," Larson said. In preliminary statistics for January to September 1999, 27 people were killed and 16 injured while trespassing on railroad tracks in Florida, according to FOL. Brewer said that 60% of accidents still occur where active warnings are in place.

View comments or post a comment on this story. (0 Comments)

More News

Calif.'s SolTrans taps Kranda as executive director

Beth Kranda, who succeeds Mona Babauta, currently serves as Deputy Director of Transit, the City of Santa Rosa’s senior transit position.

City of New York makes recommendations for MTA subway plan

The plan from Mayor Bill de Blasio and his team comes ahead of the release of the MTA's so-called "subway turnaround plan" next week.

Rock Region METRO's Varner announces departure from agency

He will be stepping down to take a regional leadership role within First Transit, an international transit operations, management and consulting firm.

JTA's Ford wins prestigious COMTO award

The Thomas G. Neusom Founders Award is the highest honor bestowed by COMTO. Ford accepted the award at the 46th National Meeting and Training Conference in Detroit.

NJ Transit weighing disciplinary actions for no-show train engineers

It's unclear how many of the cancellations stemmed from engineers exercising a contract provision that allows them to take two days to report for work when schedule changes are made.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close