Management & Operations

Operation Lifesaver Bus Wrap Promotes Rail Safety

Posted on February 23, 2000

The Jacksonville (Fla.) Transportation Authority and Florida Operation Lifesaver teamed up to promote safety at railway grade crossings by wrapping a bus with FOL's safety message. The "Look, Listen and Live" message was placed on one of JTA's buses in January, where it will stay for at least 18 months. The wrap was created to raise the public's awareness about the dangers of disregarding laws at highway-rail intersections and railroad tracks. "It delivers a safety message in a somewhat unique way," said Marci Larson, manager of communication and marketing at JTA. JTA is the first transit agency to have such a bus wrap, but Larson said she hopes other transit agencies agree to a similar partnership. "I can see it catching on like wildfire," said Anne Brewer, state coordinator for FOL. "It's easy to do and is a great rolling billboard." The production cost for the wrap itself was $9,000 and the bus was provided to FOL by JTA at no cost. Gateway Outdoor Advertising and the Florida Department of Transportation were also involved in the project. Brewer said the bus has generated more discussions about safety, even by passengers on the bus. Both Brewer and Larson agree that discussion and education is important when it comes to rail safety. "People need to learn that the train can't stop quickly, but the motorist can," Larson said. In preliminary statistics for January to September 1999, 27 people were killed and 16 injured while trespassing on railroad tracks in Florida, according to FOL. Brewer said that 60% of accidents still occur where active warnings are in place.

View comments or post a comment on this story. (0 Comments)

More News

New GSA partnership to reduce D.C. Metro energy costs

The partnership lowers Metro’s electricity supply rate within the District, and is expected to save the authority more than $1 million per year compared with existing supply rates.

UITP Summit to focus on digitalization, 'mobility as a service'

The Global Public Transport Summit being held in Montréal this May will focus in total on seven key trends and themes affecting urban mobility, under the slogan “Lead the TRANSITion,” reflecting the rapid changes underway in urban mobility.

Tampa enlists suppliers to launch connected vehicle tech downtown

Later this year, the Tampa Connected Vehicle Pilot will begin equipping buses, streetcars, and privately-owned vehicles with technology that will enable them to communicate with each other and with traffic signals, crosswalks, and other elements of the transportation infrastructure.

Cincinnati Metro examines weapons policy following incident on bus

Although Ohio is an “Open Carry” state, a license is needed to carry a concealed weapon, however, only concealed weapons are allowed on motor vehicles, including buses.

SinglePoint, Passengera align to provide infotainment platform

The powerful passenger infotainment solution will be on display at SinglePoint’s booth #720 at the 2017 UMA Expo in St. Louis.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close