Management & Operations

N.Y. MTA considers selling naming rights

Posted on July 28, 2004

The New York Metropolitan Transportation Authority (MTA) began seeking proposals earlier this month to sell naming rights on hundreds of buses, trains, subway stations and bus shelters, reported Newsday.

Bridges, tunnels and MTA buildings could also become potential billboards as part of the agency’s attempt to fill a $1 billion budget hole, officials said.

The MTA has promised that it will not raise bridge tolls and transit fares in an attempt to cover the deficit.

MTA officials said the naming rights project is an extension of the agency's existing ad campaign on trains and buses, which generated $78 million last year.

View comments or post a comment on this story. (0 Comments)

More News

HNTB names Slaughter Sr. VP

Transit/rail market sector leader recognized for delivering solutions to clients, serving in industry leadership roles, and advancing transit thought leadership.

DART's 'Go' services reimagining public transit

Powered by technology, these new services include app based trip-planning and ticketing, microtransit, and dynamic carpooling.

Calif.'s AVTA taps new executive director/CEO

Macy Neshati, whose tenure at AVTA will begin June 1, will be taking over for current CEO Len Engel, who is retiring.

NYCT plan to improve subways, buses, accessibility, corporate culture

Plan highlights include making more than 50 new stations accessible and completely redesigning the bus network.

MTA to launch LIRR fare, ticketing field study

Program will offer discounted fares for customers traveling between Brooklyn and seven stations in Queens on a temporary basis. 

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close