MARTA introduces ‘illuminated’ bus ads

The Metropolitan Atlanta Rapid Transit Authority (MARTA) and its advertising coordinator, CBS Outdoor, have introduced the first “illuminated” bus advertisements in North America to use Safe Lites LLC’s GlowSkin active illumination technology. The campaign will feature advertisements for real estate company Re/Max of Georgia on 12 MARTA buses. The GlowSkin technology, which uses industrial-grade electroluminescent-powered lighting, is thin, flexible and requires minimal energy to power. It can also be produced in nearly any color, size or shape.