Management & Operations

Radios silenced on Arizona State shuttle buses

Posted on April 25, 2008

Arizona State University (ASU) students are now enjoying a “quiet ride” on campus shuttle buses after a rather loud controversy involving a driver’s choice of radio stations. The driver, employed by Coach America, the contract operator of eight shuttle buses for ASU, tuned his radio to a station in which the talk-radio host allegedly made racial slurs against Hispanics. 


A student complained about the choice of radio stations, which eventually led Coach America management to ask its drivers not to play the station while they investigated the complaint. A few days later, Coach America implemented a “quiet ride” policy that requires drivers to keep the radio turned off. “We support the privilege for our passengers to listen privately to the media content of their choice,” Kristin Martinez, Coach America’s general manager in Phoenix, said in a press release.  


Theresa Fletcher, ASU’s director of parking and transit services, said the university steers clear of advising its contractor on policies such as choice of radio stations. “When Coach America asked, we threw it back at them and told them that it’s their decision,” she said. “It was really an operational matter for Coach America.” But Fletcher added that it’s fairly common for students to complain about radio content or volume. “It’s too loud, too soft or they don’t like the music,” she said. “We’ve never had a serious complaint until now, and we didn’t expect this complaint to escalate to the degree that it did.” Fletcher’s referring to the media coverage of the incident. Newspaper and TV reporters latched on to the story, and the radio station involved in the controversy, KTAR, also fanned the flames. 


“The radio station got a week’s worth of attention over this,” Fletcher said. Now that the situation has been resolved, Fletcher said the real losers are the drivers, who can no longer listen to their radios. “The intent of Coach America in allowing drivers to listen to the radio was to make their shifts easier and more comfortable,” she said.

View comments or post a comment on this story. (0 Comments)

More News

Chicago RTA approves 5-year 'Invest in Transit' strategic plan

New regional plan sets a bold, yet practical, vision for “public transit as the core of the region’s robust transportation mobility network.”

TriMet Board names single finalist in GM search

Doug Kelsey joined the agency in 2015 and quickly improved the overall on-time performance of the transit system.

UTA's free-fare day adds 29K riders

The agency said the single-day ridership on FrontRunner commuter trains was up by 66% for a total of 30,016 boardings, while ridership on the TRAX light rail was up by 32%, for a total of 79,825 boardings.

Capital Metro selects new President/CEO

Randy Clarke has served as the VP, operations and member services, at the American Public Transportation Association since April 2016.

Berlin to offer sneakers with built-in transit pass

The sneakers will feature the unmistakable seat upholstery pattern featured on the city’s public transit fleet on the heel with the sneaker’s tongue featuring a fabric version of the annual BVG season ticket.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close