Management & Operations

Minnesota's Metro Transit adds rewards program

Posted on November 5, 2010

Minneapolis/St. Paul's Metro Transit launched the new Ride to Rewards program, in which transit customers earn points for bus and train rides they take with a qualifying transit pass.

Points accrue on Metro Transit and suburban transit providers alike. Points can be converted to ride value or redeemed for gift cards that can be used like cash.

To earn points faster, program members can link a favorite credit or debit card to their Ride to Rewards account and earn points for purchases made at merchant partners.

"Our customers have told us the best incentive for them to take the bus or train more often is receiving credit toward future rides," said GM Brian Lamb. "Just like airline loyalty programs, Ride to Rewards gives customers a way to earn free future travel or to redeem points for gift cards," he said.

Ride to Rewards is free and open to anyone with a Go-To Card, Metropass, U-Pass, College Pass or Student Pass.

"Ride to Rewards increases transit ridership while helping local businesses better connect with frequent transit riders," said Dan Miller, president of Transit Treasure, the company that fully funds and administers the program for Metro Transit.

Transit Treasure is an Orlando, Fla.-based operator of merchant-funded loyalty rewards programs designed specifically for public transit systems and their riders.

View comments or post a comment on this story. (0 Comments)

More News

4ONE unveils new transit bus, motorcoach seating products

After months of research and development and rigorous testing, the company is introducing its new GrabHold seating for mass transit buses and the newly redesigned Torino GT for motorcoach vehicles.

Calgary Transit cancels electronic fare collection contract

Recent testing identified reliability issues with the EFC system and the supplier, Schneider, has now stated they will not be able to meet the agreed reliability targets for the system.

Hadley re-locates interiors manufacturing to Mich.

An Interior sales and engineering office will remain in Elkhart, Ind., close to customers and suppliers in that area.

Milwaukee County bus drivers end strike

Union leaders, though, say there are still a number of obstacles to reaching a new contract, with the biggest sticking point being the county’s plan to hire more part-time drivers, with fewer benefits than full-time drivers.

Transdev awarded Cincinnati streetcar operating contract

The alternate plan was for a "management" approach where current transit union workers would operate the streetcars.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close