Management & Operations

MCI unveils new logo, tagline

Posted on December 30, 2011

Motor Coach Industries (MCI) has unveiled a new logo and tagline to reflect its focus on building the most reliable coaches in North America.

The company chose the new tagline of “MCI -Reliability Driven” to reflect a rededication to expertly engineered coaches with high quality components; featuring the latest safety and security features; and offering unsurpassed parts availability and service.

“We’ll be using ‘Reliability Driven’ to tell the reliability story for MCI models,” said Patricia Ziska, MCI vice president of sales and marketing.

“At one time, MCI used the slogan ‘Mark of Responsibility’ to emphasize the total commitment MCI has for its customers and its products. Our new slogan not only communicates our corporate culture, but what our customers and the industry can expect from MCI today and in the future. The look of our new logo combines the stamp of MCI with our corporate emblem unifying our traditional core strength with today’s vision.”

Last March, MCI began a Business Excellence initiative company-wide, based on the principle of continuous improvement, in which teams establish processes to boost product quality and spur innovation. Many improvements are already taking shape throughout the company. Most relevant to customers are the updates MCI is making to the best-selling J4500. 

Some of the improvements include:

•    Improved cooling system released with the 2010 EPA engine technology

•    A more robust electrical system that uses fully sealed connectors with key components protected from the elements

•    A wide-ride suspension, offering coach stability and improved handling

•    An optional steerable rear tag axle for a tighter turning radius

•    Stronger baggage bay door cables

•    Greased hinges on service doors

•    Three brushless motors, including one evaporator motor and two condenser motors, that are easier to maintain

•    Updated tag axle unloading valves to reduce air leaks.

MCI will unveil its new campaign and the latest updates to the J4500 at ABA Marketplace, Jan. 6 to Jan. 10 in Grapevine, Texas, and United Motorcoach Association’s Motor Coach EXPO, Feb. 8 to Feb. 12 in Long Beach, Calif.

For a look at MCI’s 6,000th -E/J unit celebration — and its presentation to Shriners of British Columbia and Yukon— see the video www.youtube.com/MotorCoachInd.

View comments or post a comment on this story. (0 Comments)

More News

Velvac names new national sales manager

Chris Shigley will be Velvac's national sales manager for bus and specialty vehicles.

NY MTA upgrades My Alerts email, text alert system

Customers are now able to request service information at specific times of the day within 30-minute intervals.

APTA names new sr. director, government affairs

Andrew Brady most recently worked for retiring Rep. Richard Hanna (NY-22) as the deputy chief of staff and legislative director. He had previously served Rep. Hanna as a legislative assistant in 2011 and 2012.

L.A. Metro Board approves security enhancements on transit

Under the approved proposal, additional staff will be assigned to key hubs, rail stations and parking facilities in addition to safeguarding critical infrastructure.

Cubic opens global ops center for transportation services

The new center utilizes Cubic’s latest innovations, including cloud-based enterprise software, best-in-class service management tools and advanced analytics.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close