Management & Operations

D.C. Metro unveils Silver Line TV spots

Posted on June 24, 2014

With a July 26 opening date now set, the Washington Metropolitan Area Transit Authority (Metro) today unveiled three television ads to further increase public awareness of its new Silver Line rapid transit system. 

RELATED: WMATA CEO highlights upcoming projects for transit agency

The 15-second commercials, which will begin airing later this week, encourage the region to “look alive, good times are ahead,” while creatively highlighting the benefits of the new line: access to employment, entertainment, and shopping without the hassles of traffic or the expense of gas and parking.

“Now that opening day is in sight, it’s time to get a little excited,” said Lynn Bowersox, Metro assistant GM. “These ads are intended to showcase the benefits of the Silver Line and get the word out about the opening date.”

Metro has been conducting outreach to educate current and prospective Silver Line riders across the region for several months, distributing more than 100,000 pieces of information at stations and community events, sporting venues and area festivals. The information includes a Silver Line brochure and an updated Rider’s guide featuring the new system map. A special website, silverlinemetro.com, has detailed information regarding the five new stations, parking and biking, fares, and points of local interest.

“The campaign moves us from ‘how to ride’ to ‘why to ride’,” said Bowersox. "While keeping our message entertaining, we hope to make commuters and leisure travelers alike think about the opportunities that come along with the new Silver Line.”

In addition to the broadcast ads that will air on local television stations in English and Spanish, print ads will appear in July in five languages in community papers, business publications, and online news sites. Movie theater and radio promotions will roll out later this summer, as will post cards mailed to homes near the new stations. Metro will also utilize transit advertising space in its stations and on its buses this summer to promote the new Silver Line.

Silver Line Ad #1: Meet John

Silver Line Ad #2: Meet the Andersons

Silver Line Ad #3: Meet Donna (a.ka. Dana)

View comments or post a comment on this story. (0 Comments)

More News

Fans use VTA to get to Super Bowl 50

VTA's mobile ticketing app, EventTIK, enabled Super Bowl goers to purchase their fare in advance to make riding public transit easy and convenient.

First Transit wins Houston METRO paratransit services contract

Randy Hendrickson, a transportation professional with more than 20 years of experience, will serve as First Transit’s GM for the METROLift paratransit services.

Former SFMTA, VTA chief to lead Caltrain electrification program

Electrification of the system is part of Caltrain's Modernization Program — the most transformative project in the rail system’s 150-year history.

D.C. Metro looking at Uber, Lyft to help improve paratransit options

The agency is looking into alternatives to MetroAccess because of the cost of the service and the fact that the number of people who need continues to grow.

Houston Metro implements callboxes to ensure on-time performance

The 62 callboxes allow direct, real-time communication between driver and maintenance personnel, therefore streamlining the morning and afternoon “pullout.”

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close