Management & Operations

D.C. Metro unveils Silver Line TV spots

Posted on June 24, 2014

With a July 26 opening date now set, the Washington Metropolitan Area Transit Authority (Metro) today unveiled three television ads to further increase public awareness of its new Silver Line rapid transit system. 

RELATED: WMATA CEO highlights upcoming projects for transit agency

The 15-second commercials, which will begin airing later this week, encourage the region to “look alive, good times are ahead,” while creatively highlighting the benefits of the new line: access to employment, entertainment, and shopping without the hassles of traffic or the expense of gas and parking.

“Now that opening day is in sight, it’s time to get a little excited,” said Lynn Bowersox, Metro assistant GM. “These ads are intended to showcase the benefits of the Silver Line and get the word out about the opening date.”

Metro has been conducting outreach to educate current and prospective Silver Line riders across the region for several months, distributing more than 100,000 pieces of information at stations and community events, sporting venues and area festivals. The information includes a Silver Line brochure and an updated Rider’s guide featuring the new system map. A special website, silverlinemetro.com, has detailed information regarding the five new stations, parking and biking, fares, and points of local interest.

“The campaign moves us from ‘how to ride’ to ‘why to ride’,” said Bowersox. "While keeping our message entertaining, we hope to make commuters and leisure travelers alike think about the opportunities that come along with the new Silver Line.”

In addition to the broadcast ads that will air on local television stations in English and Spanish, print ads will appear in July in five languages in community papers, business publications, and online news sites. Movie theater and radio promotions will roll out later this summer, as will post cards mailed to homes near the new stations. Metro will also utilize transit advertising space in its stations and on its buses this summer to promote the new Silver Line.

Silver Line Ad #1: Meet John

Silver Line Ad #2: Meet the Andersons

Silver Line Ad #3: Meet Donna (a.ka. Dana)

View comments or post a comment on this story. (0 Comments)

More News

SEPTA, Uber partner to solve first mile, last mile issues in suburbs

Under the partnership, which will run from Memorial Day weekend through Labor Day, Uber rides to and from 11 selected Regional Rail stations will be discounted by 40%, with a maximum discount of $10 per ride.

$27 Billion, 5-Year New York MTA capital program gets final approval

The passage marks the largest investment in MTA infrastructure in state history and outlines five years’ worth of vital investments to renew, enhance and expand the MTA network.

MBTA GM DePaola to retire, citing cancer fight

His accomplishments as GM include improving service for MBTA riders, designing and implementing an $83 million Winter Resiliency program and ensuring that the renovation of Government Center Station was completed on time and on budget.

D.C. Metro fires 20 managers

The agency declined to specify what departments the fired managers worked in or what any of the managers’ individual job responsibilities were, however according to reports one-third worked in subway operations.

INIT set to break ground on new Chesapeake, Va. headquarters

The facility will eventually house INIT’s growing office staff, their two manufacturing firms and a large warehouse.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close