Management & Operations

Thirty dancers hype D.C. Silver Line opening in new ad

Posted on July 25, 2014

On Thursday, the Washington Metropolitan Area Transit Authority (Metro) previewed a new television ad to promote the Silver Line that will begin airing Saturday afternoon following the grand opening ceremony.

The ad was created as a celebration of the Silver Line and features the song “Escapee” by Architecture in Helsinki. The dance movements were choreographed by Michael Stokes, a D.C. resident, and the ad was filmed at the new Wiehle-Reston East station, inside the transportation center on the north side of the station, as well as in the neighborhood adjacent to the station.

It includes thirty dancers from the National Capital Region — ages eight to 78 — including Mr. Leo, a 78-year-old resident of Forestville, Md., who credits his longevity and great dance moves to healthy living.

Fifteen Metro employees are also featured — including bus and rail operators, Metro Transit Police, station managers and car maintenance staff — all of whom have been recognized for their dedication to safety and exemplary customer service.

Also included are two local business leaders — Michael Caplin, executive director of the Tysons Partnership, and Jim Corcoran, president/CEO of the Fairfax Chamber of Commerce.

View comments or post a comment on this story. (0 Comments)

More News

Cubic opens global ops center for transportation services

The new center utilizes Cubic’s latest innovations, including cloud-based enterprise software, best-in-class service management tools and advanced analytics.

AC Transit develops open source software

Open Source is a global movement that has gained acceptance as a way to produce high-quality software without the cost associated with commercial solutions.

Ore.'s Lane Transit District to add 14,000 hours of new bus service

The investment focuses on increasing service on LTD’s most used routes including the EmX serving downtown Eugene, downtown Springfield and the Gateway area, Route 11 serving Springfield’s Thurston area, and Routes 66 and 67 serving North Eugene.

Committee recommends interim CEO to lead Baton Rouge's CATS

William "Bill" Deville, who has been leading the agency since April, stepped in as interim leader of the bus system following the resignation earlier this year of former CEO Bob Mirabito.

DC Metro adds 28 new digital ad displays to increase revenue

Each digital display is expected to generate at least four times more revenue than the static ads they replace and significantly expand Metro’s digital advertising network.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close