Management & Operations

Thirty dancers hype D.C. Silver Line opening in new ad

Posted on July 25, 2014

On Thursday, the Washington Metropolitan Area Transit Authority (Metro) previewed a new television ad to promote the Silver Line that will begin airing Saturday afternoon following the grand opening ceremony.

The ad was created as a celebration of the Silver Line and features the song “Escapee” by Architecture in Helsinki. The dance movements were choreographed by Michael Stokes, a D.C. resident, and the ad was filmed at the new Wiehle-Reston East station, inside the transportation center on the north side of the station, as well as in the neighborhood adjacent to the station.

It includes thirty dancers from the National Capital Region — ages eight to 78 — including Mr. Leo, a 78-year-old resident of Forestville, Md., who credits his longevity and great dance moves to healthy living.

Fifteen Metro employees are also featured — including bus and rail operators, Metro Transit Police, station managers and car maintenance staff — all of whom have been recognized for their dedication to safety and exemplary customer service.

Also included are two local business leaders — Michael Caplin, executive director of the Tysons Partnership, and Jim Corcoran, president/CEO of the Fairfax Chamber of Commerce.

View comments or post a comment on this story. (0 Comments)

More News

King County Metro, Intersection extend advertising contract

The agency first tapped Intersection in 2005, when, operating as Titan, the company won a competitive contract granting the exclusive rights to sell advertising on its 1,400 buses and facilities

BAI Communications acquires inMOTION Wireless

In 2014, inMOTION was awarded an exclusive 22-year license by Boston’s MBTA to design, build, finance, and operate a multi-application high-speed network along the MBTA Commuter Rail System and on MBTA ferries.

Calif.'s Big Blue Bus rolls out mobile ticketing app

The program will be evaluated after a six-month period to determine whether customers feel that the app fare payment is beneficial, in addition to BBB staff determining the cost/benefit of adding the app to BBB’s suite of fare media products.

Pace mourns death of Bolton, former deputy exec. director

He passed away in the early hours of April 15, 2017, after battling pancreatic cancer. He was 69.

CATA CEO Draggoo announces plan to retire

She is currently the longest-serving transit CEO in the nation. Her career with the authority spans 43 years, 32 of them as CATA’s CEO.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close