Management & Operations

WMATA riders invited to join first-ever customer community

Posted on October 16, 2015

Larry Levine
Larry Levine

The Washington Metropolitan Area Transit Authority (WMATA) launched a new way to share opinions and help shape the direction of the agency through Amplify, WMATA’s first-ever “customer community.” Amplify is the newest way that WMATA is engaging customers by bringing together riders, transit advocates and experts in an ongoing digital forum.

Through a structured environment of online surveys, polls and discussion forums, Amplify community members will have the opportunity to share their experience as riders and influence how WMATA responds to issues affecting those who use the system.

“This tool gives customers the convenience of sharing their thoughts and opinions at times and in places that work for them, including on the go,” said Lynn Bowersox, asst. GM, customer service, communications and marketing. “We believe that Amplify will become a valuable tool in building the relationship between Metro and our customers.”

Bowersox added that Amplify Community members will receive a periodic e-newsletter that provides feedback about how input has been included in WMATA decision making. Many different topics will be discussed with community members online, including how best to communicate specific service change information, concept testing of marketing materials and facilitated conversation about various customer experience topics.

The community does not replace other customer research tools currently used by WMATA to gather data from a representative sample of customers, nor does it replace the email and phone channels to address customer complaints and commendations. Amplify will augment those channels to strengthen the voice of the customer.

View comments or post a comment on this story. (0 Comments)

More News

GMs discuss impact of first-, last-mile solutions

We asked top transit officials which mobility option (microtransit, autonomous vehicles or bike-share) do you feel could have the most impact at your agency?

Transit Industry Survey Finds Customer Experience is Vital

Transdev is sharing results of a recently completed survey to help the entire industry understand how the goals and vision of transit agencies are evolving across the country.

D.C. Metro inspector to review Silver Line construction issues

Including concerns around the quality of concrete used in the project and other construction elements and practices.

Transportation workers form coalition to stop driverless buses in Ohio

If transportation authorities introduce autonomous vehicles or wages start to fall, the union will organize a strike, according to union chief.

Setzer named president of transit for Transdev North America

Most recently served as CEO of the company’s Nassau County, N.Y.,  the largest contracted transit system in the U.S.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation