Motorcoach

Innovative Operator Profile: Catering to the Elite Crowd

Posted on April 25, 2013

Standing out amid the glitz and glamour that is Las Vegas can be quite a challenge, but AWG Charter Services sets itself apart by catering to an exclusive clientele with its fleet of high-end vehicles.

AWG started out as a destination management company, before slowly growing into a transportation provider offering a variety of vehicles, including motorcoaches and limo coaches.

The operation added its first limo coach as a way to more easily transport its customers to the airport and to help eliminate the need for subcontracting vehicles.

“You start to put your reputation in jeopardy when you subcontract, because it’s totally out of your control,” explains Alan Waxler, AWG’s president and CEO.

After being the first livery service in Las Vegas to use limo coaches, Waxler liked the way that the coaches enhanced the service so he began adding used motorcoaches as a way to transport larger groups to their various functions.

He explains that the used vehicles met his needs, but at the end of the day they were still older vehicles. Wanting to maintain the company’s image, Waxler began purchasing new coaches including two DaimlerChrysler brand Setras.

The operation has now grown to include 10 motorcoaches, 42 Krystal limo coaches (the largest fleet of its kind in the U.S.), and an array of other vehicles that fit the specific demands of its customers.

AWG also set itself apart from the competition by being the first transportation operation in Las Vegas to brand its vehicles by painting them black, a practice Waxler says that his competitors soon followed. AWG has plans to add six new 56passenger motorcoaches to replace some of its outdated models, grow the business even further and maintain its high-end image.

The company also staffs two people who are certified in the state of Nevada to perform CDL testing, which helps ensure proper training and allows AWG to find solid candidates for any open driving positions. Waxler says that providing their own training helps keep his field of potential drivers wide open.

“We’re not tremendously anxious of getting drivers from other companies that may have bad habits, because we retrain them anyway,” he says. “We’re also not fearful of bringing somebody new to the industry, and I think we appeal to drivers in other regions, because of our weather.”

Unlike other markets, Waxler says that business in Las Vegas is booming thanks to the area’s rapid growth and the large number of visitors — 44 million in 2005 — that constantly stream in and out of the city.

In addition, with transportation, destination management, corporate events and model and talent agency LLCs that operate under one corporate arm, AWG has built a strong collective that is able to provide business from one branch to another.

“We’re just trying to do what we do in a sensible way that will allow us to grow without putting added stress on ourselves,” Waxler says. “We don’t want to be the least expensive guy, because you get what you pay for, but we’re all about the service and commitment that’s necessary to give our customers what they want.” 

AT A GLANCE

Motorcoaches: 10

Fleet mix: Setra, Van Hool, Neoplan, MCI, Prevost

Employees: 26

Service area: Las Vegas and the surrounding area

Services: charter, tour, athletic, convention shuttles, corporate group transfers and employee shuttles

Drivers: 98

Year started: 1998

President: Alan Waxler (pictured)

View comments or post a comment on this story. (0 Comments)

More News

Motorcoach sales remain steady, says ABA report

Sales for the first quarter were dominated by private sales of new 45-foot motorcoaches, which saw an 18.5% increase over the same period in 2016.

Alexander Dennis wins significant share of UK Stagecoach bus order

The 314 vehicles will be delivered by the end of April 2018 and introduced in Stagecoach’s regional bus operations in England, Scotland, and Wales, as well as on the megabus.com and Scottish Citylink coach networks.

CH Bus Sales delivers 2 Temsas to Calif.'s Professional Charter

Vehicles equipped with many favorite features, including 110-volt outlets with USB ports, Alcoa Durabright wheels, enclosed parcel racks, leather and fabric seats, REI audio/video, and woodgrain floor.

Prevost introduces electric cooling package for motorcoaches

The innovative and fully-integrated system was designed entirely in-house at Prevost and eliminates the belt-driven fan, thereby reducing the engine horsepower required to operate.

Union fighting for better pay for Bay Area commuter bus drivers

Many operators who drive those vehicles struggle to make ends meet with their current pay.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close