Motorcoach Council chooses Finelight

Posted on November 4, 2008

The Motorcoach Council tapped Finelight to lead the organization’s national consumer and business-to-business marketing efforts.

The Motorcoach Council is an industry association comprised of motorcoach operators, associations, manufacturers, suppliers, and travel and tourism industry professionals. The goal of the council is to increase public awareness and use of coach transportation.

Finelight was chosen by the Council, following an extensive review of marketing and advertising agencies, based on a number of criteria including creativity, strategy, process and chemistry.

Finelight will begin its work for the Council by providing marketing and public relations services for two upcoming industry trade shows in January 2009, with future plans including creating a strategic campaign for the Council that will drive a long-term funding component, brand development, extensive interactive work, traditional advertising, public relations and grassroots tactics.

View comments or post a comment on this story. (0 Comments)

More News

FMCSA awards grants to train military vets to drive buses, trucks

The current Commercial Motor Vehicle - Operator Safety Training Grant Program awards are projected to go toward training more than 250 people.

FMCSA proposes enhancements to Safety Measurement System's public website

While the Federal Register announcement responds to comments received following the June 29, 2015, notice, no changes will be implemented in the public SMS website display until after completion of the National Academies of Sciences Correlation Study as required by Section 5221 of the FAST Act.

ABA Foundation to double scholarship amounts in 2017

Also announced that all proceeds raised from ABA’s Annual Meeting & Marketplace Live and Silent Auctions will be allocated to the ABAF’s Fund a Future program to fund this scholarship initiative.

C&J Bus Lines installs Flyte Systems to keep real-time updates on airline schedules

C&J Bus Lines, a New England a transportation provider, installed FlyteBoard flight information displays at three of its terminals.

Calif. Governor signs 2 motorcoach safety bills

One bill requires buses designed to carry 39 or more passengers and made after July 1, 2020, to be equipped with emergency lighting that would be automatically activated in the event of a collision.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close