The Motorcoach Council tapped Finelight to lead the
organization’s national consumer and business-to-business marketing efforts.
The Motorcoach Council is an industry association comprised
of motorcoach operators, associations, manufacturers, suppliers, and travel and
tourism industry professionals. The goal of the council is to increase public
awareness and use of coach transportation.
Finelight was chosen by the Council, following an extensive
review of marketing and advertising agencies, based on a number of criteria
including creativity, strategy, process and chemistry.
Finelight will begin its work for the Council by providing marketing
and public relations services for two upcoming industry trade shows in January 2009,
with future plans including creating a strategic campaign for the Council that
will drive a long-term funding component, brand development, extensive
interactive work, traditional advertising, public relations and grassroots