MCI names VP, marketing and product planning

Posted on March 8, 2013

In a move to expand the presence and success of the MCI and Setra brands in the marketplace, Brent Maitland was named MCI VP, marketing and product planning.

In this newly created position, Maitland will be responsible for promoting and communicating the “MCI Reliability Driven” and Setra corporate brand strategies in both the private and public sectors, using a variety of media, including print and electronic advertising and promotions. At the same time, Maitland will work closely with MCI’s engineering and aftermarket teams to bring new products to market, while furthering customer satisfaction.

Maitland, who has been associated with MCI since 2004, assisted in creating the MCI Reliability Driven marketing messages related to coaches, parts and service. He also most recently led the redesign and market launch of the 2013 MCI J4500 coach.

Prior to that, he held several executive positions with the company, including leading pre-owned coach sales and MCI Service Center businesses.

View comments or post a comment on this story. (0 Comments)

More News

Shuttle bus drivers for Silicon Valley firms win pay raises, benefits

The median income for a high-skilled worker in Silicon Valley is $119,000 a year, compared to $27,000 for low-skilled workers, according to a report from Joint Venture Silicon Valley, a regional think tank.

ABC delivers CX45s to Minn., Neb.

New coaches feature three-point seatbelts, backup camera, lane departure warning, antilock brakes and Smartwave Tire Pressure Monitoring.

ABA, travel and tourism groups urge members to be vigilant in wake of Paris attacks

The letter also includes tips from the Bus Industry and Safety Council, which stresses pre- and post-trip security checks such as inspections of luggage bays and overhead compartments. Operators are also urged to report suspicious packages and to encourage riders to do the same.

Motorcoach Marketing Council taps new executive director

Christian Riddell has been the spokesman for the council during the previous two years and has been instrumental in the development of the council's products, services and trainings.

S.F. Muni to restrict larger commuter shuttle buses, require greener fleet

The new regulations create an ongoing program that builds off an 18-month pilot set to expire at the end of January 2016. The fee charged to shuttle operators will increase to pay for stepped-up enforcement.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close