Motorcoach

MCI names VP, marketing and product planning

Posted on March 8, 2013

In a move to expand the presence and success of the MCI and Setra brands in the marketplace, Brent Maitland was named MCI VP, marketing and product planning.

In this newly created position, Maitland will be responsible for promoting and communicating the “MCI Reliability Driven” and Setra corporate brand strategies in both the private and public sectors, using a variety of media, including print and electronic advertising and promotions. At the same time, Maitland will work closely with MCI’s engineering and aftermarket teams to bring new products to market, while furthering customer satisfaction.

Maitland, who has been associated with MCI since 2004, assisted in creating the MCI Reliability Driven marketing messages related to coaches, parts and service. He also most recently led the redesign and market launch of the 2013 MCI J4500 coach.

Prior to that, he held several executive positions with the company, including leading pre-owned coach sales and MCI Service Center businesses.

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