PR firm to offer crisis preparation to ABA members

Posted on November 12, 2015

The American Bus Association (ABA) announced a new partnership with the New York-based public relations and crisis management firm, Kitchen Public Relations (KPR), which will enable KPR to offer ABA members a comprehensive crisis management planning service, complete with detailed, customized response plans in the event of an accident or high-profile incident.

As part of this partnership, KPR will provide a paid service to ABA's members who are looking to prepare thoroughly when reporters and the media are calling wanting answers or a company’s name is all over social media.

KPR has a strong track record in the industry of creating these plans as well as managing crisis situations for ABA members. While motorcoach accidents are rare, preparation is paramount. ABA and KPR believe that in today’s 24/7, 365 digital media environment, it’s essential that companies be ready, well in advance to mitigate the potential harmful damage to members’ hard-earned reputations and business success.

“The motorcoach industry is the safest form of surface transportation and each year bus companies provide more than 600 million passenger trips to thousands of destinations. Thankfully accidents are rare, but in today’s fast paced media world we now live in, motorcoach companies must be prepared and be ready to deal with the realities if something unforeseen happens,” said ABA President/CEO Peter J. Pantuso.

“ABA’s new Crisis Management partnership with Kitchen Public Relations will build on the work ABA has done for the past several years and will continue to do, providing the highest level of crisis communication, media relations and reputation management, and protection in the motorcoach, travel and tourism industry,” added Pantuso.

View comments or post a comment on this story. (0 Comments)

More News

ABA, Busing on the Lookout team to combat human trafficking

Around the world it is estimated that more than 40 million people are enslaved today.

ABA Foundation appoints 2018 leadership officers

Tom JeBran, president of Trans-Bridge Lines in Bethlehem, Pa., has been named Chairman of the foundation, and John Percy, president/CEO of N.Y.'s Destination Niagara USA, as vice chairman.

Windstar continues adding new Van Hool coaches to fleet

The coach features Kiel Grand Luxe passenger seats with leather headrest inserts, magazine nets, and 110-volt outlets.

S.C.'s Champion Coach provides exclusive transportation for college footbal championship

Featured its eight new 2018 MCI J4500 coaches wrapped in specially designed team colors to carry both the teams and staffs of the University of Georgia Bulldogs and University of Alabama’s Crimson Tide to Atlanta’s Mercedes-Benz Stadium in January. 

ABA Foundation report finds motorcoach sales up in Q4

Sales from the participating manufacturers saw a 9.7% increase over the same quarter in 2016 to a total of 1,238 units (738 new coaches and 500 pre-owned coaches).

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close