Motorcoach

PR firm to offer crisis preparation to ABA members

Posted on November 12, 2015

The American Bus Association (ABA) announced a new partnership with the New York-based public relations and crisis management firm, Kitchen Public Relations (KPR), which will enable KPR to offer ABA members a comprehensive crisis management planning service, complete with detailed, customized response plans in the event of an accident or high-profile incident.

As part of this partnership, KPR will provide a paid service to ABA's members who are looking to prepare thoroughly when reporters and the media are calling wanting answers or a company’s name is all over social media.

KPR has a strong track record in the industry of creating these plans as well as managing crisis situations for ABA members. While motorcoach accidents are rare, preparation is paramount. ABA and KPR believe that in today’s 24/7, 365 digital media environment, it’s essential that companies be ready, well in advance to mitigate the potential harmful damage to members’ hard-earned reputations and business success.

“The motorcoach industry is the safest form of surface transportation and each year bus companies provide more than 600 million passenger trips to thousands of destinations. Thankfully accidents are rare, but in today’s fast paced media world we now live in, motorcoach companies must be prepared and be ready to deal with the realities if something unforeseen happens,” said ABA President/CEO Peter J. Pantuso.

“ABA’s new Crisis Management partnership with Kitchen Public Relations will build on the work ABA has done for the past several years and will continue to do, providing the highest level of crisis communication, media relations and reputation management, and protection in the motorcoach, travel and tourism industry,” added Pantuso.

View comments or post a comment on this story. (0 Comments)

More News

Prevost names new coach regional sales manager

Dale Paziuk joined Prevost in 1999, beginning as a field service representative serving the Northwest, will serve in Western Canada and Northwestern U.S..

Crowdsourced tech company, OurBus, expanding in Northeast

New route will connect Washington, D.C; Philadelphia; Allentown, Pa.; and Binghamton and Ithaca, N.Y., effective September 21.

Mich.'s Indian Trails adds Prevost, Temsa coaches

The H3-45s all have comfort features comparable to a commercial airline’s business class — reclining seats with ample leg room, headrests and footrests, and more.

ABA Foundation's board plots future of group travel industry

Pledged to continue using the ABA's Marketplace as the focal point for raising funds for its Fund A Future scholarship campaign.

FlixBus European business sees 50% uptick over summer

Top destinations in summer 2018 were: Berlin, Paris, Munich, Hamburg, Prague, Frankfurt, Vienna, Amsterdam, Rome, and Milan.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation