In support of the Motorcoach Council’s work in educating potential riders across North America of the benefits of motorcoach travel, Prevost is partnering with their council partner customers to donate up to $50,000 in the coming year.
Prevost has given their council partner customers a voluntary program that contributes 0.5 percent of their parts purchases to the Motorcoach Council and Prevost matches that contribution up to a maximum of $50,000. “This program helps fund the activities of the Motorcoach Council as they work to enhance and accentuate the positive image of motorcoach travel. Prevost and many of our customers recognize the value of such industry promotion and we look forward to contributing together for success,” said Jack Forbes, vice president parts sales.
The Motorcoach Council, a philanthropic, not-for-profit, public interest organization, works to create public awareness, shift perception of motorcoach travel and change consumer preferences. The Council aims not only to add the motorcoach to the consumer’s list of viable transportation options, but additionally to rise above the competition and trump the consumer’s preference for trains, planes and personal automobiles as the transportation mode of choice.