August 9, 2011

Greater Dayton RTA debuts video ads

In addition to advertising via audio system, interior and exterior signage, the Ohio's Greater Dayton RTA launched video advertising.

During their commute to the Dayton Air Show, riders were exposed to engaging messages on services and products from area companies, as well as the RTA. Officials at the agency are hoping to increase revenue to help support its service to customers.

"The advertising revenue is a small fraction of our total budget," said RTA Executive Director Mark Donaghy. "However, it helps us to create incremental, non-farebox revenue, which is increasingly playing an important role in funding transit improvements.

The ads played on board the air show express shuttle route were exactly like the audio messages currently sold by Commuter Advertising, which sells, creates, manages and tracks audio announcements that play on the inside of public transit systems.

RTA is rolling out the video advertising program to its entire fleet.

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