November 3, 2011

Operation Lifesaver awards rail safety education grants, launches campaign

Tennessee-based Memphis Area Transit Authority; Phoenix, Ariz.’s Valley Metro; Portland, Ore.-based Tri-Met; and Salt Lake City-based Utah Transit Authority’s TRAX will receive rail safety education grants under the Operation Lifesaver (OLI)/Federal Transit Administration partnership.

Additionally, nine transit agencies have incorporated the Operation Lifesaver “Bad Move” rail-pedestrian safety poster campaign into their public education efforts. The agencies include North Little Rock, Ark.’s Central Arkansas Transit Authority; Charlotte (N.C.) Area Transit System; and Washington, D.C.-based Washington Metropolitan Area Transit Authority.

“The ‘Bad Move’ PSA targets people aged 16 to 34 with a message that’s intended to reduce pedestrian-train deaths and injuries,” said OLI President Helen M. Sramek. “These transit agencies have joined our ‘Bad Move’ interactive poster campaign, increasing awareness of the dangers of walking on or near train tracks. As our campaign continues to expand, we are extending the ‘Bad Move’ Write Your Own Ending contest through Nov. 9, 2011 in order to make sure everyone who would like can enter.”

Operation Lifesaver invites people to watch the PSA and three possible endings at http://vimeo.com/channels/badmove, and then submit ideas for an ending to the PSA via email to badmove@oli.org. A panel of expert judges will choose the most original ending idea that incorporates a safety message in keeping with the mission of Operation Lifesaver. 

Download a pdf version of the "Bad Move" pedestrian rail safety campaign poster.

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