CHK America was awarded a multi-phase design project for Porterville, Calif.’s public transit system. The project elements include the development of a bilingual system map and corresponding transit brochure along with transit signage to be displayed at the city’s transit center and all 145 bus stops.
The project will immediately begin with the design of a customer-focused system map. CHK America will apply its proprietary best practice standards to ensure that the route and schedule information is easy-to-use for all of Porterville’s 500,000-plus annual passengers.
Upon completion of the system map and transit brochure, CHK America will begin the next phase of the customer information design project by developing stop signage for the city’s transit center as well as all 145 of its bus stops. This critical, street-level transit information will include diagrammatic route maps and frequency timetables to help customers glean necessary information within the valuable first “eight seconds” of capturing their attention.