January 2, 2014

OCTA launches bus safety campaign

Orange County Transportation Authority (OCTA) launched a series of videos, contests, and social media messaging designed to educate both new and experienced riders about bus safety.

The program encourages riders to “Be a Safety Hero!” by watching four short bus safety videos and taking a quiz. Their responses are entered into a drawing that randomly awards one 30-day bus pass each week through Jan. 31.

The bus safety promotional campaign is integrated across all bus rider contact points through engaging comic-book style graphics and messaging. Distribution includes promotional advertisements on buses, promotional flyers provided to senior centers, city halls, libraries, employers, schools and transit centers, and digital channels such as the OCTA website, Facebook page, YouTube channel and Twitter accounts.

Produced by the OCTA Digital Communications team, the four videos are viewable on the OCTA website, Facebook, YouTube and at the OCTA Store. Topics include bus safety in terms of boarding, riding, riding with special needs, and exiting.

Riders are encouraged to take the quiz after watching each video and can enter the contest four times, once for each video. They can also “like” OCTA on Facebook to get weekly safety tips and access to other  content.

Check out one of the videos below:

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