February 27, 2014

Valley Metro, partners use bus as mobile produce market

Fresh Express bus unveiled at Brunson Lee Elementary School in Phoenix, Ariz. will sell fresh, affordable and high-quality fruits and vegetables to underserved neighborhoods.

Fresh Express bus unveiled at Brunson Lee Elementary School in Phoenix, Ariz. will sell fresh, affordable and high-quality fruits and vegetables to underserved neighborhoods.

Phoenix, Ariz.-based Valley Metro partnered with Discovery Triangle Development Corp. to launch a fresh food initiative that will bring a mobile produce market to underserved neighborhoods. The “Fresh Express by Discovery Triangle” will sell fresh, affordable fruits and vegetables out of a retired Valley Metro bus.

“We understand the value of healthy communities to enhance the quality of life for our riders,” said Scott Somers, Valley Metro board chair and Mesa councilmember. “The Fresh Express bus will provide easier access to affordable, nutritious food that will help nurture the community’s youth.”

Valley Metro Chair and Mesa Councilmember, Scott Somers (left), with “passengers” aboard the Fresh Express bus.

Valley Metro Chair and Mesa Councilmember, Scott Somers (left), with “passengers” aboard the Fresh Express bus.


Discovery Triangle is a redevelopment initiative that focuses on a 25-square-mile region in the urban cores of Phoenix and Tempe. This area is considered a “food desert” because of limited access to grocery stores. The retrofitted Valley Metro bus will travel to schools, senior centers, parks, churches and other community gathering places located in the Discovery Triangle to provide access to fresh fruits and vegetables.

Other industry service providers that contributed to the project include First Transit (operator/vehicle maintenance);Bluemedia (full train wrap); Thermoguard (glass upgrade); Creative Bus Sales Arizona (canopy); and Custom Made Gas Tanks (vehicle painting).



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