For the first time, Amtrak will wrap the exterior and interior of an Acela Express train, as part of a History Channel promotion of the show, “1968 with Tom Brokaw.”
The train will travel between Washington, D.C., New York and Boston from November 12th through December 9th.
The promotion includes interior signage, such as advertising posters and LED message boards, throughout the train promoting the special, and an exterior wrap made of vinyl, appearing on both sides on the two locomotives and six cars of the train.
Acela Express ridership hit more than 3.1 million in fiscal year 2007, a 20 percent increase over the previous fiscal year.
Steve Feder, President of New York’s Corporate Image Media, came up with the idea for the promotion.
Corporate Image Media worked with The History Channel media agency Horizon Media to implement the project.