Rail

San Diego transit launches mobile ticketing pilot

Posted on September 5, 2013


Photo courtesy San Diego Metropolitan Transit System
Photo courtesy San Diego Metropolitan Transit System

San Diego Metropolitan Transit System (MTS) and transit mobile ticketing technology supplier Masabi launched a pilot for MTS mTicket, a mobile ticketing app that lets riders use their smartphones to purchase day passes when riding the Trolley to Chargers and Aztecs football games this season.

MTS mTicket is available for the first Chargers game on September 9 and can be used to purchase tickets in advance of travel. Riders can buy trolley day passes for one or multiple games. The mTicket trolley day passes will also be available for the Poinsettia and Holiday Bowls. MTS may make mTicket available for other special events such as ComicCon.

“This new product is a game changer for our riders,” said Paul Jablonski, CEO of MTS. “Now they don’t need to wait in line to buy a ticket. They don’t need a Compass Card. They can buy a Trolley pass to the game anywhere, anytime. It adds a level of convenience that our customers want.”

The free app can be downloaded from Google Play for Android devices or the App Store for iPhone. Once downloaded, riders can securely purchase tickets in seconds with their smartphones using all major credit or debit cards. The cost of the MTS mTicket day pass for trolley travel is $5.50, which is less than the cost of paper tickets.   

Once purchased, the ticket will appear on the smartphone for immediate activation or can be stored in the app for future use.

An added benefit of using the mTicket is that, when leaving the game, riders can avoid departure lines with exclusive access to the mTicket express lane, allowing rapid entry to the trolley platform.

The mTicket day pass is valid for unlimited rides on game days on all MTS Trolley lines.

Last Saturday, during a trial launch of the new technology at the San Diego State University Trolley Station prior to the Aztecs game against Northern Illinois, more than 900 mTickets were sold. Dozens of riders downloaded the app and purchased tickets within minutes. After initial download and setup, subsequent purchases will take as little as 20 seconds.

The pilot is a first step by MTS in delivering with new, exciting approaches to fare collection. By leveraging Masabi’s JustRide mobile ticketing system, MTS was able to complete all development of this application within just two weeks of project kickoff.  

Masabi’s JustRide is a cloud-based end-to-end mobile ticketing and fare collection system. The company provides mobile ticketing to 14 transit properties globally, including Boston’s Massachusetts Bay Transit Authority and Virgin Trains in the UK.

View comments or post a comment on this story. (0 Comments)

More News

FRA invests $21.2M in PTC, grade crossing safety, passenger rail

Grants awarded are part of a Notice of Funding Availability it issued in July 2014 to distribute new FY14 Omnibus funding as well as unobligated funds from the High-Speed Intercity Passenger Rail Program.

Metra adopting 'confidential close call reporting system'

According to the FRA, which has promoted the adoption of the system by a handful of railroads so far, the system complements existing safety programs, builds a positive safety culture, creates an early warning system, focuses on problems instead of people, provides an incentive for learning from errors and targets the root cause of an issue, not the symptom.

Cost of 3-week Cincinatti streetcar delay could total $2M

Additionally, the Southwest Ohio Regional Transit Authority has reduced its estimates by $569,000 for both streetcar fare revenue and what it believes it can capture from those who want to advertise on the vehicles.

The case for driverless trains by the numbers

Some of the benefits discussed by a CityLab report, include a 70% savings in staff, higher frequencies, significant operational savings and more room for passengers.

State lawmakers urge Metro Transit to step up fare enforcement

While an audit found that one of every 10 light rail passengers may not be paying fares, Metro Transit reports 94% compliance on its Green Line and 97% compliance on its Blue Line. Moving away from an honor system and installing turnstiles could cost the agency $107 million, according to the report.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close