Rail

South Florida RTA wins 4 AdWheel awards

Posted on October 10, 2013

The South Florida Regional Transportation Authority (SFRTA) won one grand prize and 3 first prizes in the American Public Transportation Association’s (APTA) 2013 AdWheel Competition. The awards recognize excellence in marketing efforts among the nation’s transit systems. The awards were presented at APTA’s Annual Conference, held last week in Chicago.

The Authority won the grand prize and a first prize in the Promotion/Special Event category for Tri-Rail’s “Ride and Play Day.” The event was created to attract leisure riders, primarily families, to promote the new hourly schedule on weekends and holidays. Due to all of the publicity and promotional efforts, almost 7,000 people rode Tri-Rail that day, garnering the second-highest ridership for a single event on a weekend since the service was expanded in March 2013.

The SFRTA also won first prize in the Advertisement/Promotion category for the “Rail Love Affair” print ad series. The effort reached a multicultural audience and various market segments. As part of the campaign, consumers were encouraged to enter a web-based contest to win a diamond ring. It is estimated that the campaign reached 3.2 million consumers.

Tri-Rail’s new pocket schedule took first prize in the Schedule Notice/Timetable category. The schedule was targeted to reach current and potential riders, offering a smaller, more convenient brochure with the train schedule and other pertinent information. The effort embraced multicultural markets with versions translated into Spanish and Creole.
Bitner Goodman of Fort Lauderdale, the Authority’s long-standing Agency of Record, created the prize-winning entries.

View comments or post a comment on this story. (0 Comments)

More News

NJ TRANSIT hearing focuses on PTC

Some lawmakers expressed concern as to whether NJ Transit would be able to implement positive train control by the federally mandated deadline of Dec. 31, 2018.

Alstom to supply 14 metro cars to RATP, STIF

Due to circulate on line 4, the MP14 trains will help to increase the capacity and quality of transport on the line, with a targeted global service equivalent to that of line 1.

Development of iconic perfume threatened by high-speed rail plan

Chanel says it will leave Grasse, dubbed the perfume capital of the world, unless plans are dropped to drive a TGV line through the fields of flowers required to make the world’s most famous scent

MBTA employees to use 'biometric' time clock at rail facility

This new system, which has been in the works for more than a year, will enable employees to clock in and out by swiping their finger and tapping in a personalized PIN number.

Texas bullet train builder expands leadership, adds Aguilar as CEO

Tim Keith becomes president and will lead capital raising and external affairs.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close