Rail

South Florida RTA wins 4 AdWheel awards

Posted on October 10, 2013

The South Florida Regional Transportation Authority (SFRTA) won one grand prize and 3 first prizes in the American Public Transportation Association’s (APTA) 2013 AdWheel Competition. The awards recognize excellence in marketing efforts among the nation’s transit systems. The awards were presented at APTA’s Annual Conference, held last week in Chicago.

The Authority won the grand prize and a first prize in the Promotion/Special Event category for Tri-Rail’s “Ride and Play Day.” The event was created to attract leisure riders, primarily families, to promote the new hourly schedule on weekends and holidays. Due to all of the publicity and promotional efforts, almost 7,000 people rode Tri-Rail that day, garnering the second-highest ridership for a single event on a weekend since the service was expanded in March 2013.

The SFRTA also won first prize in the Advertisement/Promotion category for the “Rail Love Affair” print ad series. The effort reached a multicultural audience and various market segments. As part of the campaign, consumers were encouraged to enter a web-based contest to win a diamond ring. It is estimated that the campaign reached 3.2 million consumers.

Tri-Rail’s new pocket schedule took first prize in the Schedule Notice/Timetable category. The schedule was targeted to reach current and potential riders, offering a smaller, more convenient brochure with the train schedule and other pertinent information. The effort embraced multicultural markets with versions translated into Spanish and Creole.
Bitner Goodman of Fort Lauderdale, the Authority’s long-standing Agency of Record, created the prize-winning entries.

View comments or post a comment on this story. (0 Comments)

More News

Feds wants more proof of local money for Durham-Orange light rail line

Go Triangle expects its Board of Trustees to vote April 26 on a $70 million engineering contract, which would be executed only after the FTA allows the project to advance.

SEPTA trains collide, injuring 4

Crews are still working to remove the 18 cars involved, with each car weighing about 37 tons. The NTSB is on the scene and fully in charge of the investigation.

Minn. legislators attempting to move $900M from rail to roads, bridges

GOP legislators have long sought to block planning and funding for light-rail projects, saying they put metro-area priorities above rural Minnesota.

Alstom secures $105M Australian trainset contract

The contract will expand PTV’s fleet to 101 trains (606 cars) delivered from Alstom’s manufacturing facility in Ballarat since 2002.

DC Streetcar fares to remain free

The decision to hold off on charging fares was based on two reasons — District Department of Transportation feared charging even $1 per ride would scare away passengers and charging a fare would actually cost the District money.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close