Rail

SEPTA launches passenger etiquette campaign

Posted on September 11, 2014

The Southeastern Pennsylvania Transportation Authority (SEPTA) launched its new “Dude It's Rude” passenger etiquette campaign. The new initiative takes a direct approach in an effort to get riders thinking about their own personal travel habits.

Prior to the campaign, SEPTA tackled the issue of passenger etiquette through campaigns that either addressed general behaviors or specific areas of concern using a lighter approach with cartoon-like characters. Soon after, a cellphone use campaign was developed, customers positively responded to the cellphone use program materials, which combined humor with direct messaging. Based on that experience, SEPTA decided to take a more direct approach in its revised passenger etiquette campaign and created the Dude It's Rude Program.

The new program attempts to reform customer travel habits that have continuously been reported as big problems for specific service modes including taking trash with them, watching their language and blocking the front aisle.

Using strong visuals and minimal words, the new campaign purposely takes an edgier tone. SEPTA intentionally did not include its name or logo on decals and posters to get customers thinking more about the messages instead of who is delivering it.

Dude It's Rude ads have been appearing at the bottom of SEPTA's public timetables for the past 12-plus months. The launch commemorates expansion of the program to decals, posters and digital messaging on SEPTA vehicles.

View comments or post a comment on this story. (0 Comments)

More News

Sound Transit orders 122 new Siemens light railcars

The $554 million order will nearly triple the fleet from its current 62 cars, adding needed capacity as rail begins to extend north, south and east as part of the Sound Transit 2 package.

Calif. SMART policy proposes cellphone ban onboard trains

The proposed ban highlights debate over the use of cellphones in public spaces for work or leisure purposes, and the annoyance many feel at being roped into someone else’s conversation.

Metra police focus on crossing violators during rail safety week

Metra police issued more than 200 citations to motorists and pedestrians who failed to obey railroad gates and signals or trespassed on railroad property. 

FTA awards $1B federal grant for San Diego trolley extension

The extension will improve access to employment hubs and numerous educational and medical facilities north of downtown, making it easier for people to travel throughout the city.

Brookville delivers first of six Detroit M-1 RAIL streetcars

The streetcar’s early arrival marks the second early delivery by Brookville this year. Two option vehicles were delivered to Dallas Area Rapid Transit six months ahead of contractual delivery this summer.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close