Rail

SEPTA launches passenger etiquette campaign

Posted on September 11, 2014

The Southeastern Pennsylvania Transportation Authority (SEPTA) launched its new “Dude It's Rude” passenger etiquette campaign. The new initiative takes a direct approach in an effort to get riders thinking about their own personal travel habits.

Prior to the campaign, SEPTA tackled the issue of passenger etiquette through campaigns that either addressed general behaviors or specific areas of concern using a lighter approach with cartoon-like characters. Soon after, a cellphone use campaign was developed, customers positively responded to the cellphone use program materials, which combined humor with direct messaging. Based on that experience, SEPTA decided to take a more direct approach in its revised passenger etiquette campaign and created the Dude It's Rude Program.

The new program attempts to reform customer travel habits that have continuously been reported as big problems for specific service modes including taking trash with them, watching their language and blocking the front aisle.

Using strong visuals and minimal words, the new campaign purposely takes an edgier tone. SEPTA intentionally did not include its name or logo on decals and posters to get customers thinking more about the messages instead of who is delivering it.

Dude It's Rude ads have been appearing at the bottom of SEPTA's public timetables for the past 12-plus months. The launch commemorates expansion of the program to decals, posters and digital messaging on SEPTA vehicles.

View comments or post a comment on this story. (0 Comments)

More News

ABB to help Toronto light rail system cut emissions to zero

Will deliver a medium-voltage distribution and traction power system, including gas-insulated switchgear and substations.

Metra unveils winterization plans, customer communications

Through the use of GPS technology, the agency's communication specialists can monitor the position and timeliness of all trains in the system in real time and alert passengers in a variety of ways.

Alstom, Iraqi goverment sign MOU to develop rail transport systems

These projects would significantly contribute to the development of the country’s urban infrastructure and national economy.

Miami-Dade places first new train in 30-plus years into service

This is the first four-car train of 136 cars that will make up the new Metrorail fleet.

LA Metro breaks ground on $1.5B Gold Line rail extension

The historic ceremony held over the weekend marks the first Measure M-funded rail project to begin construction. 

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close