Rail

Uber named Metra’s official rideshare partner

Posted on December 14, 2016

Photo via Metra's Facebook page
Photo via Metra's Facebook page

Chicago-based commuter rail agency, Metra today announced that it is entering into a three-year agreement with Uber to serve as the agency’s “Official Rideshare Partner.”

Metra will identify Uber as its preferred rideshare provider for connections to and from the agency’s downtown and outlying stations. It is the first time the commuter rail agency has entered into a marketing partnership that will not only generate non-fare revenue but will also help drive ridership by assisting customers who need a first-mile/last-mile connection.

“Now more than ever, it’s essential that we look for creative ways to generate revenue that can impact our agency’s bottom line,” said Metra Executive Director/CEO Don Orseno. “In addition to generating much-needed revenue for Metra, we believe this partnership with Uber will help address the ‘first mile/last mile’ challenge for customers who need a quick and easy way to get to and from a Metra station.”

“We already know that many Chicagoland residents use Uber to get to and from public transit stations during the first or last mile of their commutes. By embarking on this first-of-its-kind marketing partnership with Metra, we hope to encourage even more Chicago residents to opt into multi-modal transit options instead of driving solo. When more people choose to share the ride instead of driving themselves, we can reduce congestion and pollution in our city,” Marco McCottry, GM of Uber in Illinois and Indiana.

Metra issued an invitation for bids (IFB) in July to allow the entity that provides the highest submittal price a list of marketing opportunities to communicate directly to its customer base of 150,000 daily riders.

U

Uber
Uber
ber’s name will be featured on a wide range of promotional materials, including posters displayed at train stations and on Metra trains, timetables, mailing inserts and at ticket office windows. In addition, Uber’s name and message will be featured on Metra’s website, social media channels and in the agency’s customer newsletter. Uber will also be able to distribute promotional information at Metra’s train stations.

The partnership begins in February 2017.

View comments or post a comment on this story. (0 Comments)

More News

Report suggests merging LIRR, NJ Transit, and Metro-North

The "Trans-Regional Express," or "T-REX," would connect the systems to greatly cut travel times and increase capacity on rail lines that will only see more strain as the area's population grows.

Retlif Testing Laboratories celebrating 40 years

A globally recognized testing industry leader, the company expanded from humble beginnings at Flowerfield (St. James, N.Y.) to multiple locations, including its state-of-the-industry HQ and testing facility in Ronkonkoma, N.Y

Gannett Fleming/WSP JV to manage N.C. light rail construction

The 17.7-mile light -rail system will have 18 stations between UNC Hospitals in Chapel Hill and North Carolina Central University in Durham.

Stadler lands Slovenian train order

The contract for the fleet capable of mixed traction consists of the engineering, construction, and delivery of the 26 vehicles, including warranty coverage, as well as an option for 26 additional vehicles.

MARTA, Caltrain, SamTrans receive APTA sustainability awards

The agencies were recognized for water conservation practices, renewable electricity usage, and emissions reduction.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close