University

Mich. students, charter carriers partner for airport rides

Posted on July 27, 2009

[IMAGE]Michigan-Airbus-full.jpg[/IMAGE]In order to fill the need for transportation between Ann Arbor’s University of Michigan (U-M) and the Detroit-Wayne County Metropolitan Airport, the Michigan Student Assembly (MSA) partnered with private charter carriers to create MSA airbus. The service is available before and after U-M breaks, which amounts to about 20 service days per year.

Although a commuter rail option is being studied, no other low-cost transit options currently exist for students needing to travel the 25 miles between the airport and campus. “We set up MSA airBus as a sort of stop-gap transit option,” says Neil Greenberg, who directs service development.

Schedules are posted online a month before each break. Students purchase tickets for rides to the airport, but can board the return trip for free. Tickets purchased in advance cost $7. Greenberg points out that a taxi ride or van service for the same trip would cost $50 to $70 each way. “Since MSA airBus began in 2002, we’ve saved our customers an estimated $2.8 million in cab fares,” he says.

With the cooperation of U-M Student Financial Operations, MSA airBus is able to charge walk-on fares directly to student accounts. Passengers simply swipe their student ID cards and the $11 fare appears on the regular card statement.

MSA airBus is staffed entirely by students, who handle marketing, finance, scheduling, operations and human resources, and pick up on-the-job skills at the same time.

Until last year, fares covered 100 percent of the service’s costs. Because MSA airBus is part of student government, MSA was able to cover the difference in the 2008-09 school year. Additional marketing efforts — including a Twitter feed — are lined up to help increase ridership and thus cover costs for this coming year, Greenberg says.

MSA airBus is working with the university’s International Student Affairs Commission to add a new service for international students at the beginning of the school year. In addition, airBus will partner with a local restaurant that recently purchased two cutaway buses for late-night rides. “The small buses will run a feeder route in neighborhoods not directly served by MSA airBus, then drop customers off at a regular MSA airBus stop,” Greenberg says.

View comments or post a comment on this story. (0 Comments)

More News

Texas A&M Transportation Institute, partners explore bus system optimization

Project will attempt to optimize traffic flows for bus ridership and utilize data analytics to improve navigation at Texas A&M University.

PVTA considering eliminating some 'Five College' bus runs

Routes being considered for elimination include linking Mount Holyoke, Hampshire and Smith; and an express run between Smith and UMass. Together they account for some 85,000 riders each year.

Texas city launching new bus system GoGeo

GoGeo will have two stops near the Southwestern University campus in Georgetown, which will help students, faculty, and staff that don’t have cars or prefer the convenience and benefits of utilizing public transportation. 

Study finds compatibility key to ridesharing success

The University of Waterloo research used social media analytics, algorithms, and computer simulation to match would-be carpoolers with people driving to work.

Clemson U. Parking and Transportation wins 'Spare the Air' award

Under the Commuter Choice initiative, Clemson has promoted the Tiger Transit system and introduced a CarShare program and preferred parking for low-emission and electric vehicles, as well as the new BikeShare program.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close