Champion Coach's MCI J4500s waiting at airport to transport New England Patriots to Super Bowl LIII in Atlanta. Photo: MCI
Their ride? Nothing more than 12 MCI J4500s, each specially appointed for staff and players of the New England Patriots and Los Angeles Rams.
In his presentation to Atlanta’s team transportation selection committee earlier last year, Champion Coach owner/CEO Craig Dance put his newest 2018 and 2019 MCI’s J4500’s best-in-class features on full display, from industry-leading legroom and luxurious seating options to optional programmable lighting to showcase each organization’s colors and branding.
“We lined up our new J4500 coaches and showed each lit with a different color interior,” said Dance. “It made quite an impression. We stood apart from anyone else and that, with all the Champion Coach brand represents, gave us the leading edge.”
The coaches were featured on national broadcasts from the teams’ arrival in Atlanta to their delivery to the Mercedes-Benz Stadium on game day. “It was spontaneous coverage all week long, and a proud moment for Champion Coach,” said Dance. “I’m grateful to our staff and our assistance from MCI to assure the flawlessness of each coach move.”
It was a particularly proud moment for MCI for its relationship with Champion Coach as well as with many more customers and their J4500s taking people to the big game flawlessly and in style, according to the company.
New England Patriots player ready to board coach. Photo: MCI
Los Angeles Rams arriving in Atlanta for Super Bowl LIII. Photo: MCI
On the corporate side, Champion Coach serves such major accounts as BMW North America, Sealed Air, and Delta Airlines.
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