NJ TRANSIT's New Technology to Provide Digital Travel Information

NJ TRANSIT announced the launch of a pilot program of NaviLens technology in New Brunswick. 

The NaviLens technology uses QR-style codes to enable customers to use their smart devices at NJ TRANSIT bus stops to get a host of service information and assistance.

NaviLens integrates NJ TRANSIT data in real time so customers can determine when the next bus will arrive at their location. 

The technology also provides visually impaired customers with directional wayfinding and audio information. 

The color-coded QR-style codes can be read by devices 12 times farther away than traditional QR codes so visually impaired customers don’t need to know the exact placement of the signage at the bus stop. 

“This pilot represents NJ TRANSIT’s continued commitment to maximizing accessibility to our system for all those who rely on public transit,” said NJ TRANSIT President/CEO Kevin S. Corbett. “We’re pleased to pilot NaviLens in New Brunswick where thousands of NJ TRANSIT bus customers will have an opportunity to use this exciting new technology to enhance their travel experience.”

More Details on NJ TRANSIT's NaviLens

NaviLens provides augmented reality navigation as well as bus arrival information and service status once customers use their camera feature and the NaviLens app on their smart device to scan the NaviLens code displayed at bus stops.

NaviLens will read signs out loud and provide bus arrival information in text and audio to help visually impaired customers navigate the bus stop. NaviLens also supports 34 languages to suit the customer’s preference.

The pilot program in New Brunswick includes 51 NaviLens signs installed at bus stops with existing MyBus signs. The QR-style NaviLens codes can be detected from up to 60 feet away.  

NJ TRANSIT said it will examine the results of the pilot program to determine if expansion throughout the system and integration with NJ TRANSIT’s mobile app is feasible.