Redefining Traditional Public Transit to Integrate Mobility Services
The DCTA — a transit agency just north of Dallas — is expanding its focus to provide “mobility” instead of delivering “public transportation.”
The DCTA — a transit agency just north of Dallas — is expanding its focus to provide “mobility” instead of delivering “public transportation.”
At the Denton County (Texas) Transportation Authority (DCTA), we’re constantly looking for unique ways to engage with passengers, generate brand awareness and increase ridership. This year with Valentine’s Day being on a Saturday, we saw a great opportunity to launch a campaign in which passengers could ride DCTA’s A-train commuter rail and Connect Bus for free on Valentine’s Day all day by saying “Be Mine” to the agency’s rail and bus operators. With low-trending ridership in February, we needed to find a way to increase ridership and brand awareness within Denton County and surrounding cities. Launching the Valentine’s Day promotion definitely would help us achieve this.
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