Paul McConnell, head of design at Intersection and author of Designing for Cities, explores how design and tech can reduce friction to enable a transit experience that is more reliable, safer, and efficient.
Reimagining the Public Transportation Rider Experience for the Digital Age
Transit systems move millions of people each day, getting us to where we need to go, influencing our moods, and shaping our collective stories. But, faced with fluctuating ridership, uncertain budgets, and the sky-high expectations of a digital savvy customer — open app, get car — how can centuries-old transit systems keep up?
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