Bonnie Crawford is the Vice President & General Manager for Cubic Transportation’s Platform business. The Umo platform hosts a flexible suite of products that enables riders to conveniently pay fares and plan trips across public and private modes, earn rewards for riding public transit and access real-time information to optimize their mobility experience.
The state of public transportation in the U.S. is painfully subpar when compared to the rest of the developed world. This begs the question: Why can’t we have that here in the U.S.? To answer that, we must examine what a public transit experience should look like to convince customers to ditch their cars for the bus, train,