Bus

Long Beach Transit launches new fare tech

Posted on April 7, 2009

Effective April 1, 2009, Long Beach (Calif.) Transit (LBT) has begun using newly designed, electronically activated magnetic stripe cards that replace all current passes. This new technology is expected to facilitate easier boarding, allow for better tracking of ridership patterns for future transit planning, and enable customers to personalize fare passes to their budget and transit needs.

“This is valuable technology and a great service we can provide to our customers. Long Beach Transit will be even better equipped to accommodate the community’s travel needs through detailed service planning and a range of fare products closely tied to customers’ transit requirements,” said Larry Jackson, LBT’s CEO.

With the introduction of a new 30-Day Pass that replaces former Monthly Passes, and the new 5-Day Pass, LBT customers will be able to more effectively budget their transit needs using a validation system made possible by magnetic stripe card technology. Fare passes will be activated the first time they are used onboard LBT buses, not on the date of purchase, and will continue to be active for the specified number of consecutive days. Expiration dates will automatically print on the pass during validation in the farebox upon first use.

Former Monthly Pass purchase times were limited, and passes could only be used within a specified calendar month. Now, the new 30-Day Pass is no longer tied to a calendar month. 5-Day Passes offer customer convenience by allowing for a targeted transit purchase based on the frequency with which they ride.

View comments or post a comment on this story. (0 Comments)

More News

Diamond Coach unveils 'largest composite coach' for mid-size market

The VIP 3500 F-550 offers the largest passenger rating, carrying up to 36 passengers including co-pilot.

CTA to pilot all-door boarding on two bus routes

Has the potential to reduce boarding times by as much as 50% and improve the overall customer experience.

COTA ridership highest in 31 years

The agency continues to see increases in ridership as the national trend shows declines in public transportation.

Biz News: New Flyer lands contract, Q'STRAINT forms partnership

Oregon is the latest to approve the company for a statewide contract, while tradeshows will be the focus of a new strategic partnership.

Student ridership doubles on SacRT

The City of Sacramento provided SacRT with $1 million, as well as additional funds from other cities and school districts to counter revenue loss for the year-long RydeFreeRT program.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation