
We’ve all been there — stuck behind the bus rider “oversharing” his or her phone conversation or next to the person who thinks a subway smorgasbord is a great idea. How does one handle unacceptable behaviors that seem to have become the norm? In September 2014, the Southeastern Pennsylvania Transportation Authority (SEPTA) introduced “Dude It’s Rude,” a direct message campaign that addresses passenger etiquette and quality of ride issues on all SEPTA vehicles.