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safety awareness

[Video] Dumb Ways to Die - Case Study

Young people don't listen to safety messages, so how do you get them to stop being unsafe around trains? By making it the dumbest way to die. This case study shows how this thought led to the development of the "Dumb Ways to Die" video as a safety message for Metro Trains in Melbourne, Australia, which went from viral video to an award-winning phenomenom. Published on Jun 18, 2013

Operation Lifesaver Awards $204K for Crossing Safety Campaigns

These state programs will use the funding to spread “See Tracks? Think Train!” safety messages via television, radio, billboards, sporting events and movie theatre advertising;  create eye-catching displays for public education at large events; and target students, school bus drivers, Spanish-speaking populations and the news media to raise awareness about the dangers near tracks and trains.

Delivering Rail Safety's Message to the Public

The national focus in transit safety has increased, particularly in the wake of several high-profile train collisions on rail transit systems over the last decade. But, it is important to remember that 71% of transit-related fatalities in 2012 were pedestrians, trespassers or occupants of cars that collided with transit vehicles.

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