Human trafficking is a modern form of slavery affecting victims worldwide, including in the U.S.
Pedestrian impairment and driver distraction are the largest contributing factors in pedestrian collisions, according to the state Traffic Safety Commission’s Pedestrian Safety Advisory Council reports.
These PSAs aim to promote rider etiquette and safety awareness in a new, engaging way.
The digital screen campaign consists of a brief animation warning customers to stay safe as they play the game that seems to have taken the country, and the world, by storm.
Most of the projects will incorporate elements from the nonprofit safety group’s “See Tracks? Think Train!” public awareness campaign.
A key component of the campaign is the Dumbs Ways to Die three-minute animated music video featuring 21 cartoon characters who deliver important safety messages in an unusual manner.
These state programs will use the funding to spread “See Tracks? Think Train!” safety messages via television, radio, billboards, sporting events and movie theatre advertising; create eye-catching displays for public education at large events; and target students, school bus drivers, Spanish-speaking populations and the news media to raise awareness about the dangers near tracks and trains.
Operation Lifesaver's “See Tracks? Think Train!” campaign "highlights the danger of trespassing, and has raised awareness of the tragic results that can occur when people trespass."
The national focus in transit safety has increased, particularly in the wake of several high-profile train collisions on rail transit systems over the last decade. But, it is important to remember that 71% of transit-related fatalities in 2012 were pedestrians, trespassers or occupants of cars that collided with transit vehicles.
The See Tracks? Think Train! campaign highlights common risks drivers and pedestrians take each day, such as trying to beat a train at a grade crossing and walking on railroad tracks through bilingual television, radio, print and billboard advertisements.