Scheduled bus lines throughout the country appear ready for takeoff. That is, they are methodically adopting the qualities of airlines, with all the complexities and strategic challenges involved. Dynamic scheduling, sophisticated pricing, reserved seating and even frequent traveler programs are giving the sector a makeover. The heightened competition is bringing added turbulence to a once sleepy mode of travel and rapidly changing its public image.
While it is difficult to try to generalize every operator and create a single marketing plan that could be rolled out across multiple companies, there are indeed some “best practices” that every company should implement when creating their own strategic plan. Some “best practices” that every company should implement include “engineering an experience” for customers, using email marketing data, developing a responsive website and investing in a social media presence.