Includes 3,000 ads placed on buses and railcars across L.A. County. In addition, 85,000 brochures containing resources on how to help victims of human trafficking will be placed in Metro’s customer centers, stations, buses and trains.
Along with wrapped buses, the campaign will include printing and distributing window clings with the conservation message at public events that agencies also will use on their fleets.
The unanimous voice vote sends the measure to President Barack Obama for signing into law before current transportation spending authority expires on May 31. The White House said Obama would sign the short-term fix if work continues towards a long-term bill.
The amount of the fee was not specified but could be in the $3 to $5 range. Existing cardholders would not be charged, and if the agency adopts a fee, those without ConnectCards would be encouraged to obtain them before the fee takes effect.
Other cash-strapped California transit agencies, facing rising operating costs, are watching the potentially lucrative test run with interest, as current state law restricts digital signage on buses to route and service information.
Detroit-based Quicken is owned by Dan Gilbert, who has been the $137 million streetcar project's co-chairman (with Roger Penske) nearly since its 2008 inception.
The Hybrid and Zero-Emission Truck and Bus Voucher Incentive Project was created by the California Air Resources Board to speed the early market introduction of clean, low-carbon hybrid and electric vehicles and is administered and implemented through a partnership with CALSTART.
The passenger was greeted on board by City of Tucson’s Mayor Jonathan Rothschild and Sun Link dignitaries and received an annual SunGO pass for unlimited use on the Sun Link streetcar, Sun Tran bus system and select Sun Shuttle routes.