Boulder, Colo.-based Transit Marketing Group Inc. introduced Sara DiOrio to the transit industry as the new sales manager, eastern region, for its product line.

DiOrio was previously employed by Scynexis Inc. as a software sales trainer and with Digital Recorders Inc. as a customer data and training specialist. It was in this position that she discovered her love for the transit industry.

DiOrio will be responsible for representing UTC MobileView Surveillance Systems, Kiel Seating and Sutrak HVAC Systems in the eastern region of the U.S.

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