Borrow is West Hollywood-based subscription car company focused exclusively on electric cars.
Borrow/Facebook

Borrow is West Hollywood-based subscription car company focused exclusively on electric cars.

Borrow/Facebook

The Goodyear Tire & Rubber Co. is partnering with Borrow, a short-term, fully electric car subscription company to test its tire-servicing technology.

Goodyear is using its predictive tire servicing solution for connected fleets to forecast and automatically schedule needed tire maintenance and replacement. The cloud-based platform predicts and automatically schedules tire servicing via vehicle data and proprietary algorithms.

The Borrow collaboration will allow Goodyear’s Innovation Lab in San Francisco to test the solution while servicing a fleet, representing a new model of emerging mobility — in this case, a short-term leasing model.

Goodyear’s focus is to service the fleet’s tires, as well as provide additional services to maximize Borrow’s uptime and customer experience.  The vehicles are currently serviced with Goodyear’s mobile vans, with the potential to include its aligned dealer network and company-owned retail stores as the pilot progresses.

West Hollywood, California-based Borrow has put over 80 customers on the road, and by the end of 2019, is projected to have 750 cars in service. Its mission, the company website, is to provide a convenient, efficient, economical and electric-powered transportation option to the consumer that allows them to utilize the flexibility of owning an electric car without the stress of a long-term commitment.

Goodyear’s effort with Borrow builds on an ongoing pilot with Envoy, a provider of shared on-demand, community-based electric vehicles, as well as a successful test program with Tesloop, a city-to-city mobility service that exclusively used Tesla electric vehicles. These initiatives were developed and implemented through Goodyear’s Innovation Lab in San Francisco, which works to connect with automakers, suppliers and mobility-related startups to build products and data-driven service models for fleets, autonomous vehicles and other mobility applications.

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