The Greater Cleveland Regional Transit Authority (RTA) is branding two HealthLine BRT Stations near the museums in University Circle.
Colorful artwork and depictions of area museums are included in the new designs that embellish the stations.
“RTA is branding the new stations as 'Museum Stops,' simply because we want to make it easier for customers to know which stops to use when they want to visit the museums, gardens, and other institutions in this amazing, culturally rich neighborhood,” said RTA CEO/GM Joe Calabrese. “This branding is not only important for our customers who reside in Greater Cleveland, but will make planning the trip simple, especially for the many tourists that come to Cleveland to visit these world-class institutions.”
The new Museum Stops are located on Euclid Avenue at Stearns Road and Stokes Boulevard. They serve traffic in both directions.
The HealthLine carries nearly four million people a year. Annual ridership has increased about 60% since its opening in 2008.
“Whether on bus or train, 60% of the trips we provide take workers to work, 23% of the trips take students to school, and 9% take customers to medical appointments,” Calabrese said. “Now more than ever, local visitors and tourists use RTA to access the world-renowned cultural institutions right across the street.”